Home / Knowledge / News / Apparel/Garments / 63% of Gen z prefer buying clothes online: Report

63% of Gen z prefer buying clothes online: Report

21
Feb '19
Pic: CPCstrategy
Pic: CPCstrategy
More people are buying clothes online, with 63 per cent of gen z and 57 per cent of millennials shopping on Amazon, with gen z showing a strong affinity for buying clothing directly from brand websites, claims a new research. With its two-day shipping, easy checkout and returns, and enormous catalog of brands – Amazon is rewriting the playbook for retail.

Commissioned by CPC Strategy, a retail-focused digital marketing agency, the survey ‘2019 US Forecast on Apparel Shopping Trends’, asked a series of questions to 2,000 online respondents aged 18-65 including how often they shop for clothes online, what items they have purchased in past six months, which devices they prefer to use, and what category they are most likely to consider for off-brand/generic apparel.

The key findings of the report suggest that casual wear is a top category with 59.2 per cent of shoppers buying casual wear online, a number that jumps to 70 per cent when looking at gen z only.

Mobile is catching up to desktop with young shoppers. Sixty-three per cent of shoppers are still using desktop for apparel shopping, however, 42 per cent of these same consumers also use mobile — a number bolstered by gen z and millennial shoppers.

Shoppers are willing to explore private label basics. 47.4 per cent of shoppers said they would consider purchasing off-brand casual apparel over a name brand.

Free shipping was rated top feature for apparel websites with 53.9 per cent respondents valuing free shipping more than any other feature when it comes to making apparel purchases online — far more than customer reviews, easy returns, and the ability to filter items.

Key take away from the research for brands to succeed in 2019 is that they must build visibility across multiple channels. That could mean improving the functionality and features of an e-commerce website on desktop and mobile, investing in premium content if that brand is selling on Amazon, and implementing a paid media strategy to scale traffic to each. (PC)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock/humphery

Textiles | On 18th Sep 2021

China wants to join CPTPP; Japan to consult members to respond to bid

Chinese commerce minister Wang Wentao recently submitted an...

Pic: Shutterstock

Textiles | On 18th Sep 2021

Eurozone GDP recovers quicker than expected after lockdowns: EU report

The eurozone economy recovered more rapidly than considered earlier...

Pic: Shutterstock

Apparel/Garments | On 18th Sep 2021

BGMEA urges Canadian buyers to source apparel from Bangladesh

Bangladesh Garment Manufacturers and Exporters Association (BGMEA)...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Luxury is not just about high prices but ability to create desire

Textile Industry, Head honchos

Textile Industry
Head honchos

Trainers faced immense challenges as most were not tech-savvy

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Seema Mishra,

Seema Mishra

Set up in January 2020 by <b>Seema Mishra</b>, the Kasrawad Art Cluster...

Sanjay Vakharia,

Sanjay Vakharia

One of the first few Indian denim brands, Spykar, established in 1992, was ...

Daniele Uboldi,

Daniele Uboldi

EptaInks is the screen-printing division of Eptanova, a company that...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

<b>Anjali Bhaskar</b> has an experience of 12 years in the fashion...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search