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81% Americans to purchase from D2C brands in 5 yrs: Report

Oct '18
Courtesy: Diffusionpr
Courtesy: Diffusionpr
Close to 81 per cent of American shoppers can be expected to make at least one purchase from direct-to-consumer (D2C) brands in the next five years, according to a recent report. About one-third of the shoppers in the US are likely to make 40 per cent of their purchases from D2C brands within the next five years, the report further added.

The key factors that are driving American D2C brand purchase intent are convenience and product quality, according to the 2018 Direct-to-Consumer Purchase Intent Index by Diffusion, a New York based PR firm. About 27 per cent Americans who will purchase D2C products in the next 5 years will do so because of greater convenience than going to a traditional store. 1 in 6 will do so because they perceive D2C quality to be better than that of traditional brands.

While D2C brands are taking the industry by storm, they are still not outpacing traditional brands in all aspects, especially customer service. Less than 10 per cent of Americans say the customer service from D2C brands are superior to that of traditional brands, as per the report. Only 11 per cent feel D2C brands offer more personalisation or assistance in the buying process than their traditional rivals.

While many D2C brands are born online, it doesn’t mean that consumers have given up on the tradition of a physical store presence. Many brands continue to open physical store fronts as they become more successful, said the PR firm on its website. (KD)

Fibre2Fashion News Desk – India

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