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AAFA signs MoU to collaborate with Kenya Association of Manufacturers

21 Sep '21
2 min read
Pic: Shutterstock
Pic: Shutterstock

The American Apparel & Footwear Association (AAFA) has signed a memorandum of understanding in cooperation with the Kenya Association of Manufacturers (KAM) at a ceremony held yesterday. They have agreed to collaborate on policy areas that are of mutual interest to its membership through joint advocacy and information sharing on industry best practices.

The US and Kenya have recently expressed interest in expanding trade and investment between the countries. Negotiations to form a Free Trade Agreement (FTA) between the US and Kenya were launched in July 2020, while the African Growth and Opportunity Act (AGOA) currently promotes trade between the two countries. With AGOA scheduled to expire in 2025, AAFA and KAM have agreed to collaborate on the programme’s renewal while also supporting FTA negotiations, the two organisations said in a media release.

“Kenya is a key partner for the apparel and footwear industry and we are excited to formalise an agreement of cooperation with the Kenya Association of Manufacturers,” said Steve Lamar, president and CEO of the American Apparel & Footwear Association. “This is a particularly important time for US-Kenya relations, as we look to renew AGOA and agree to a free trade agreement that opens new markets and business opportunities. AAFA is eager to work more closely with KAM to ensure that both governments are aware of how the apparel and footwear supply chain works, and how future agreements can be structured to provide an economic boost to both industries.”

“We are excited to sign this partnership MOU with AAFA. The US market is the most important export market for Kenyan Apparels. This partnership will scale up business to business linkages between KAM and AAFA members; and we hope that this will translate to increased trade and investments across our borders. Kenya's apparels manufacturing capacity has grown over the past 21 years of AGOA with the country becoming the largest apparels exporter under the programme. With a focus on renewed trade arrangements with the US and maximisation of AGOA, this partnership with AAFA will be critical in ensuring that the private sector provides fact-based policy advocacy," stated Phyllis Wakiaga, KAM chief executive.

AAFA represents more than 1,000 world famous name brands in the apparel and footwear space. Meanwhile, KAM represents more than 1,300 members across 14 industries, including Kenya’s Textiles & Apparel and Leather sector, and the Footwear & Leather Goods sector.

Fibre2Fashion News Desk (KD)

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