Home / Knowledge / News / Apparel/Garments / ABFRL introduces American Eagle apparel line in India
ABFRL introduces American Eagle apparel line in India
18
Jun '18
The American Eagle casual denim brand was recently introduced in India by Aditya Birla Fashion and Retail Ltd (ABFRL), which plans to open 30 exclusive stores in three years and is eyeing a market share of 18-25 per cent in seven years in the mid to premium denim clothing segment. With its first outlet in Delhi, the company’s initial focus will be the top five metros.

ABFRL had entered into a multi-store retail and e-commerce licence agreement with American Eagle Outfitters (AEO) Inc. in August last year.

Apart from the brand’s aggressive expansion, ABFRL also plans to invest in retailing the AEO merchandise through the brand’s exclusive India website www.aeo.in, Sathyajit Radhakrishnan, president, international business, at ABFRL told a leading Indian English-language daily.

The pairs of jeans are priced from ₹2,499 to ₹4,000. (DS)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Clariant

Textiles | On 15th Jul 2020

PolyOne buys colour masterbatch businesses of Clariant

PolyOne Corporation, a global provider of specialised polymer...

Pic: Thiti Sukapan / Shutterstock.com

Apparel/Garments | On 15th Jul 2020

Japan's clothing imports down 6.2% in 2019-20

Japan’s imports of clothing and accessories decreased by 1.5 per cent ...

Pic: CGS

Retail | On 15th Jul 2020

US, UK buyers ready to pay more for sustainability: survey

The United Kingdom is home to more eco-friendly consumers, but both...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The new deal is better than NAFTA for the US textile industry

Textile industry, Head honchos

Textile industry
Head honchos

Athleisure is the current buzzword in fashion

Dinaz Madhukar, DLF Emporio and DLF Promenade

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Ravi Kant Prakash,

Ravi Kant Prakash

A crucial role in the process of fabric manufacturing is played by the...

Verena Ruckh,

Verena Ruckh

Brückner Trockentechnik develops, manufactures and supplies textile...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search