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Adidas and NHL unveil new uniforms for 2017-18 season
27
Jun '17
Courtesy: NHL
Courtesy: NHL
Adidas and the National Hockey League (NHL) have unveiled the new Adizero authentic NHL jerseys and uniforms for all 31 NHL teams, including the Dallas Stars, for the 2017-18 season. The new Adizero authentic NHL jersey has taken the hockey uniform system and hockey jersey silhouette to the next level by redefining fit, feel and lightweight construction.

"It was crucial to our team that the look of this jersey did not stray from our re-design in 2013," said Dallas Stars president and CEO Jim Lites. "We worked closely with the league and the Adidas design team to ensure that the colours, striping and construction mirrored our current design as closely as possible given the new technology and silhouette. Consistency to our original Victory Green design was the key to the project."

"Specifically created for elite performance, we've designed the Adizero authentic NHL jerseys to deliver advanced innovation and technical design for the world's best hockey players," said Dan Near, head of Adidas Hockey. "We build products for the creator athlete. Our mission is to help athletes perform better and we look forward to making our on-ice debut this season with the new lighter, cooler, and stronger Adidas Hockey Adizero authentic NHL jerseys."

"We're excited for the fans and players to see the innovation and performance features that Adidas put into creating the new jerseys," said Brian Jennings, NHL chief brand officer and executive vice president. "To play at their highest levels, the game's greatest players require the best technology and design available, and these adidas jerseys set a new benchmark for performance gear."

"Adidas is a brand recognised worldwide for innovation and technology investment, creating constant innovation in high performance apparel," said NHLPA chief of global business strategies, Sandra Monteiro. "The players are excited to partner with Adidas, creating a new milestone in hockey apparel, bringing edge, innovation and premium design to the game, specifically focused on their performance." (RR)

Fibre2Fashion News Desk – India


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