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Adidas introduces 2nd generation of 100% recyclable shoe

15
Nov '19
Pic: Adidas
Pic: Adidas
Adidas has introduced 2nd generation of its first 100 per cent recyclable shoe, the FutureCraft Loop. The first generation FutureCraft Loop were launched in April 2019 to 200 beta testers, who returned the shoes in May 2019 for Adidas to start the recycling process. For the first time Adidas has been able to create a performance shoe from another shoe.

The first-generation shoes were remade into components for the second generation of FutureCraft Loop. The second-generation running shoes will be given to the same 200 beta testers who returned their first-generation shoes. 

Like its predecessor the second-generation shoe is a 100 per cent recyclable performance running shoe. It is created using a mix of raw materials and recycled components of the first-generation shoe.

Adidas is currently exploring infrastructure for product bring-back and recycling, with partners, governments and regulatory bodies, before commercial launch of the FutureCraft Loop targeted for Spring Summer 2021. The launch of Infinite Play in the UK represents a vision for how Loop shoes could be returned and is an important step to understanding how consumers choose to recycle.

Fibre2Fashion News Desk (PC)


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