Adidas' No-Dye collection goes colourless to save water & energy

By focusing on using the material in its natural form, Adidas has used less water and energy. It is another area where the company is looking for ways to be more sustainable beyond its initiative to help end plastic waste. This unique selection will be featured in the Adicross ZX PRIMEBLUE and new ZG21 Motion footwear for both men and women, the company said in a media release.

The naturally coloured fabric does require a post-treatment step to achieve the same performance qualities, yet still achieves an average of 60 per cent savings on water and energy.

“We’re continually evaluating ways to reduce our environmental impact when it comes to our products,” said Masun Denison, global director of footwear, Adidas Golf. “With this collection, we’re giving golfers another reason beyond just style and performance to feel good about the shoes they’re wearing.”

The absence of dye in this footwear aims to give golfers a distinct look and style as they head to the course.

New to the range for this season, the Adicross ZX PRIMEBLUE is inspired by the Originals ZX series. The timeless franchise that has been part of the brand for more than 30 years, first came to golf when the company introduced the ZX 8000 Golf in September of last year. This no dye version features the same Adiwear and Traxion outsole for the grip golfers need, coupled with the signature Torsion bar for added stability. The textile upper is made with yarn containing a minimum of 50 per cent Parley Ocean Plastic as part of its mission to help end plastic waste.

For the ZG21, Adidas has taken the upper of the ZG21 that was introduced in January, and has redesigned it to be made in part with recycled materials. This special no-dye version will introduce another chapter for ZG21 by incorporating a textile upper made with a minimum of 50 per cent recycled content. The line also introduces a new BOA model for men and women that features a sock-like opening for added stability and the new PerformFit Wrap powered by the BOA Fit System; a ‘Y’-strap design that creates a secure fit over the instep and provides flexibility and freedom in the toe box. We will be bringing more colourway options soon in both laced and BOA models.

Fibre2Fashion News Desk (KD)