Home / Knowledge / News / Apparel/Garments / Adore Me acquires maternity brand Belabumbum

Adore Me acquires maternity brand Belabumbum

Mar '19
Pic: Adore Me
Pic: Adore Me
Adore Me, the disruptive ecommerce lingerie startup, has acquired Belabumbum - the category leader for intimate apparel, sleep, lounge, and activewear for expecting and new moms. Founded as a social enterprise, Belabumbum has for over 15 years combined thoughtful design with luxe fabrics to help pregnant and breastfeeding moms stay comfortable.

Belabumbum’s founder & CEO Heidi Rauch will join the Adore Me team to grow the Belabumbum brand as well as lead new product development and delivery of the maternity category for Adore Me, according to a press release by Adore Me.

Well known for its inclusive size range, Adore Me has grown exponentially over the past six years by combining a digitally native strategy with fashion forward design. The acquisition of Belabumbum is part of Adore Me’s strategy to boost further growth by broadening the product offering to serve new phases of a woman’s life. Belabumbum will operate as a wholly-owned brand within the Adore Me portfolio, enabling them to benefit from Adore Me’s tech savvy, production capacity, and advanced delivery expertise.

“We are honoured and excited to have acquired Belabumbum, a beautiful maternity apparel brand with strong mission-driven values. With this partnership, we are moving further towards our goal of bringing inner confidence for all women,” said Morgan Hermand-Waiche, Adore Me founder & CEO.

“We are thrilled to partner with Adore Me to provide a seamless transition for their customer as she enters a new and exciting phase of her life. We understand the unique needs of expecting and nursing moms and are committed to supporting women through the early stages of motherhood,” said Rauch. (PC)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Marek Uliasz | Dreamstime.com

Textiles | On 29th Nov 2021

New variant heightens global economic uncertainty

Just as everyone thought that things are slowly moving back to...

Pic: Pawel Pszczola | Dreamstime.com

Textiles | On 29th Nov 2021

Chinese factories to get uninterrupted power supply in winter: NDRC

Factories in China are likely to get an uninterrupted power supply...

Pic: Andy Nowack | Dreamstime.com

Textiles | On 29th Nov 2021

US textile & apparel exports up 20.15% in Jan-Sept 2021

The exports of textile and apparel from United States increased by...

Interviews View All

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Sustainable and eco-friendly fibres remain in the minority

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Water stewardship, Stakeholders

Water stewardship

Water use efficiency remains relatively unexplored

Richard Armitage,

Richard Armitage

Adaptive Control automates, controls and monitors machines, systems and...

G Tumbarello,

G Tumbarello

Lilly + Sid is an award-winning organic children's clothing company from...

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Hemant Bheda, Arevo

Hemant Bheda

Arevo, based in Silicon Valley in California, develops technology to...

Ingo Soller, TWE Group

Ingo Soller
TWE Group

The TWE Group is one of the leading global players in the nonwovens...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Bav Tailor, Label Bav Tailor

Bav Tailor
Label Bav Tailor

Born in London and Indian by origin, <b>Bav Tailor </b>is the Founder of...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search