The virtual showroom gives bridal parties of all different sizes, style preferences, and geographical locations an easy option to find the perfect dress. The showroom functionality can be experienced by the Adrianna Papell website, the company said in a media statement. Along with the launch of the new showroom functionality, the brand recently launched Weddington Way, incorporating styles by the millennial bridesmaid brand it purchased from The Gap last year. Launched in 2011, Weddington Way’s goal was to transform an outdated stressful bridesmaid dress shopping experience into one that was enjoyable for brides and bridesmaids alike. With the addition of Weddington Way to its existing bridesmaid collection, Adrianna Papell now has the most comprehensive selection of bridal party attire available anywhere.
Fibre2Fashion News Desk (GK)
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