AEO shows smart shopping technology at NRF 2019

21 Jan '19
2 min read
Courtesy: NRF
Courtesy: NRF

American Eagle Outfitters (AEO) and Aila Technologies are showing the American Eagle brand’s new interactive fitting room technology at the ongoing NRF 2019 Retail’s Big Show. As part of AEO’s ongoing initiative to elevate customers’ in-store experiences, this new technology has been launched in several American Eagle flagship stores around the US.

“We recognise the way our customers shop is constantly evolving,” said Dave Repp, AEO’s chief technology officer. “We are dedicated to embracing innovative technologies that can address their needs, and by partnering with Aila Technologies, we’ve been able to provide an enhanced fitting room experience, while empowering our store associates to better serve and connect with our customers.”

Mounted in each fitting room, Aila’s interactive kiosk powers custom-built software that allows shoppers to easily scan items on a sleek, iOS-based device. Shoppers can immediately see and request other available sizes and styles, receive product recommendations, view running cart totals, email information to themselves or potential gift givers and more—all without ever leaving the fitting room. Store associates receive notifications and can quickly deliver any other pieces the shopper wants to try on.

In addition to providing an all-in-one solution delivering an intuitive user experience, the technology also addresses concerns such as device security, loss prevention, customer privacy and ease of integration. With Aila’s proprietary technology, AEO is creating an exceptional customer experience, while gaining invaluable insight into shopping behaviors.

"Forward-thinking retailers like AEO that actively listen to their customers’ needs are readily embracing digital transformation—both online and in-store," noted Aila CEO Jason Gulbinas. "Aila products help retailers deliver digital experiences in-store that better engage today’s tech-savvy consumers. We are thrilled by the results we’ve seen in American Eagle stores to date, and we’re excited to continue working with the AEO team to elevate customer experiences in brick-and-mortar retail and drive business results."

Aila’s intuitive scanning technology has driven notable improvements in American Eagle’s customer engagement when compared to non-scanning fitting rooms. AEO plans to expand the interactive fitting room experience to more stores in 2019. (RR)

Fibre2Fashion News Desk – India

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