Home / Knowledge / News / Apparel/Garments / Aldo launches new responsive website
Aldo launches new responsive website
May '17
Courtesy: Aldo group
Courtesy: Aldo group
The Aldo Group, a world-leading creator and operator of desirable footwear and accessory brands, has launched a new responsive website and e-commerce platform that raises the bar for retail online, in-store and mobile channels. The move marks the latest phase of digital transformation in the company and will push strong momentum in its mobile transactions.
The new website will drive the Montreal-based company's ecommerce goals and boost cross-category sales to grow Aldo’s popularity in footwear and accessories.
"We are committed to designing a universal digital experience: accessible, responsive, social, human-centered, and most of all, easy to evolve and scale. We involved our consumers at each step of the creative process, focussing on flows and details to go beyond convenience and build meaningful services for style seekers," said Grégoire Baret, GM of Experience Design. Baret also led the foray of Aldo’s new connected test stores.
The revamped global storefront goes live in several global markets including the US, Canada and Europe. Visitors to the site get an experience that is lightning-fast, giving shoppers the speed they expect today in e-commerce experiences. The site presents a new visual design language and stunning fashion photography and is functional across devices. It is connected to the "new and now", with styling tips from social media influencers.
The move comes as Aldo transitions leadership, with company founder Aldo Bensadoun naming son David Bensadoun the new CEO earlier this month. It's also part of Aldo’s laser-focus on showing shoppers that it's a digitally-centric brand.
Jennifer Maks, VP Omnichannel, said: “Our new digital experiences are aimed at inspiring people to explore more from Aldo and make it a primary destination for shoes, bags and accessories. Our new ecommerce website acts as the core engine for our omnichannel strategy, as a natural complement to our stores.”
“In creating Aldo’s new site, we focused on elevating the brand to ensure shoppers get a rich, premium experience. At the same time, the new digital presence is simple and fast --letting them find and purchase exactly what they're looking for in a matter of seconds. We're proud to be part of Aldo’s evolution to a seamless experience across stores, its website, mobile, customer service and the employee experience,” said Rachel Bogan, a partner at digital product agency Work & Co. (SV)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 28th Nov 2020

3 Bangla RMG firms present energy efficiency action plans

Small energy efficiency working groups (SEEWGs) of three top tier...

Pic: Shutterstock

Textiles | On 28th Nov 2020

Pak PM asks ministries to help textile sector meet demand

Pakistani Prime Minister Imran Khan recently directed the commerce...

Pic: Shutterstock

Apparel/Garments | On 28th Nov 2020

Rwanda's garment-textile exports grow by 83% in 2 years

Rwanda's textile and garment sector grew 83 per cent in value between ...

Interviews View All

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Top executives, Association

Top executives

'Support and Outreach' huge relief for MSMEs

C Kamatchisundaram, Voltas

C Kamatchisundaram

ITME is an occasion not only to receive new leads but also to work on...

Priyanka Gandhi,

Priyanka Gandhi

Established in 2016, Surat-based Shree Ganesh Yarns is a manufacturer of...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Boban Charly,

Boban Charly

Bierrebi designs and manufactures automatic machines that cut fabric into...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kevin Nelson, TissueGen

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Sonam & Paras Modi, SVA

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search