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Alibaba merges Juhuasuan with Tmall.com
06
Dec '16
In a business reorganisation, aimed at making it easier for merchants to transition to digital retailing, Chinese ecommerce leader Alibaba Group is merging Juhuasuan, its flash sales marketplace with Tmall.com, also its B2C online website. Merging Juhuasuan with Tmall, will meet a need to integrate Alibaba Group services on its retail marketplace.

Set up in 2010, Juhuasuan has over the last six years evolved into a marketing platform for flash sales and daily deals used by merchants with virtual storefronts on Tmall and Taobao Marketplace, also Alibaba's C2C website.

Alibaba also announced the formation within Tmall of a new marketing division and a merchant operations centre.

The Chinese company also established business units covering platform sales in three key product categories: apparel, electronics and home decoration, and fast-moving consumer goods (FMCG). (AR)

Fibre2Fashion News Desk – China


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