Home / Knowledge / News / Apparel/Garments / Allbirds & Ganni join Global Fashion Agenda

Allbirds & Ganni join Global Fashion Agenda

Apr '19
Pic: Global Fashion Agenda
Pic: Global Fashion Agenda
Global Fashion Agenda, the world’s foremost leadership forum for sustainability in fashion, has announced that Allbirds and Ganni will support the organisation as associate partners. The associate partners are handpicked companies that are dedicated to improving their sustainability performance or that are demonstrated leaders in sustainability.

Distinguished for its environmentally friendly footwear, Allbirds utilises new proprietary sustainable materials, including eucalyptus fibre and SweetFoam, which is derived from renewable sugarcane. Allbirds is on a mission to prove that comfort, design and sustainability are not mutually exclusive by making premium footwear from renewable materials, designed for everyday life.

Founded in 2000, Danish fashion label Ganni has developed exponentially over recent years with its Scandi 2.0 sense of style full of personality, contrasts and experimentation. Ganni, an advanced contemporary brand, is committed to reducing its carbon footprint amongst 25 other sustainable initiatives and is transparent about its conscious efforts to adopt more sustainable practices.

Acting as a secondary sounding board to Global Fashion Agenda’s strategic partners, the associate partners offer another perspective on sustainability as they vary in market segments, target demographics and product offerings, to further represent a range of different business demands across the value chain. The brands will partake in shaping the global sustainability agenda by providing feedback and input on initiatives, content and policy developed by Global Fashion Agenda and its strategic partners.

"Sustainability is an issue that can’t be ignored and it’s crucial that the industry comes together to take immediate action. Bringing sustainable shoe brand Allbirds and fashion forward Ganni on board will expand and diversify our associate partners circle. I am looking forward to drawing on their feedback to drive our sustainability agenda forward,” Eva Kruse, CEO and president, Global Fashion Agenda, said.

"At Allbirds, our mission is to make incredible products that have the lowest carbon footprint possible, with the ultimate goal of becoming an entirely carbon-negative company. We’re proud to join Global Fashion Agenda to work closely with like-minded brands who also believe that we must collaborate around sustainability rather than compete," Joey Zwillinger and Tim Brown, co-founders and co-CEOs of Allbirds, said.

"At Ganni, we believe that sustainability is rapidly becoming a prerequisite for doing business in the fashion industry but also a moral obligation. And as with any other moral matter, we all need help and guidance to get there. Partnering with Global Fashion Agenda gives us access to knowledge and offers opportunities to collaborate with like-minded players in the industry, as well as nudges us in the right direction on a daily basis,” Nicolaj Reffstrup, founder, Ganni, said. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Retail | On 10th Aug 2020

EU retail trade volume level returns to pre-COVID level

In June 2020, a month marked by some relaxation of COVID-19...

Pic: Shutterstock

Textiles | On 10th Aug 2020

Pak TPB to rationalise textile sector tariff structure

Pakistan's Tariff Policy Board has decided to rationalise the tariff...

Pic: Shutterstock

Retail | On 10th Aug 2020

Japan's World Co to shut 358 stores by March 2021

World Co, a clothing company headquartered in Kobe, Japan, will close ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

There's a lot more potential in women than what we are witnessing today

Textile industry, Head honchos

Textile industry
Head honchos

Quality should be the #1 priority

Textile Industry, Head honchos

Textile Industry
Head honchos

Consumer sentiment will be conservative after lockdown

Saad Khaled Bari,

Saad Khaled Bari

Benetex Industries is a public ltd company established in year 1992 to...

Vasudevan LK,

Vasudevan LK

Epson is a world leader in digital imaging and printing solutions....

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search