Amante signs franchise deal with Sfnz in Pakistan

06 Nov '15
1 min read

Amante, a leading lingerie brand owned by Sri Lanka based Mas Holdings, has tied up with Sfnz & Co to franchise its brand in Pakistan, according to a press statement released by the brand.

As per the franchise deal, the first exclusive Amante boutique will open in Pakistan's Karachi city in March, 2016.

Sfnz intends to have more than 10 retail outlets for the brand in the next three years. It is also targeting high-end malls in Pakistan as a part of the retail expansion.

Elaborating the strengths of Amante, the press release said that the brand's customer centric approach is backed by expert analysis of international fashion trends from the catwalks of Paris, Milan and Japan and from Mas's own design houses based in New York, London, and Hong Kong.

Its collection of fine lingerie has been designed and styled to suit the South Asian woman, after many years of detailed research into the form and structure of Asian women.

Amante is present across India since 2007 and across Sri Lanka since 2012, the release added. (MCJ)

Fibre2Fashion News Desk — India

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