Home / Knowledge / News / Apparel/Garments / Amazon expands Dash Button programme in UK
Amazon expands Dash Button programme in UK
Jun '17
Amazon has expanded the Dash Button programme in the UK, allowing customers to conveniently re-order more products from more retail categories and taking the number of Dash Button brands available to over 65. The expanded selection of Dash Buttons includes top brands across dozens of retail categories, including Duracell, Glade, Heineken, and IAMS.

Dash Button is a Wi-Fi-connected device that puts the convenience of Amazon’s 1-click shopping all over a person’s home, enabling him/her to reorder their favourite products with the simple press of a button. The new Dash Buttons are available for £4.99, and are essentially free after the first press - with a £4.99 discount on the first order placed through a button.

“Customers love the convenience of Dash Buttons - feedback has been hugely positive, and we also heard loud and clear that customers wanted more brands and more products across more retail categories. Today we’re excited to add even more top-name brands for customers, extending the programme to cover dozens of retail categories, with new Dash Buttons from customer-favourite brands like Duracell, Glade, IAMS, Heineken, Mr. Muscle and Tassimo,” said Jorrit Van der Meulen, vice president devices at Amazon.

“We’re excited about launching a Dash Button for Tassimo in the UK and see it as a great opportunity for our consumers to re-order their favourite Tassimo coffees from the comfort of home. Ordering through Dash Buttons makes restocking these coffee essentials as easy as pushing a button, offering added speed and convenience for our customers,” said Martin Andreasen, marketing director at JDE.

Dash Buttons launched in the UK last year, and since then London, Manchester and Edinburgh have led the way for Dash Button orders. Some of the most popular items purchased through Dash Buttons include essentials such as toilet roll, cat food, washing capsules, cat litter, dishwasher tablets and baby wipes.

The top 10 most popular Dash Button brands since launch last year are Andrex, Finish, Ariel, Gillette, NESCAFÉ Dolce Gusto, Listerine, Fairy, Dettol, Whiskas, and Lenor

“We’re always looking for new, innovative ways to make it easier for cat owners to feed great quality, tasty meals to their cats that give them all of the nutrition they need. The Amazon Dash Button has given customers a simple and easy way to reorder Whiskas products they depend on. In fact, when we first launched the Whiskas Dash Button it was so popular we saw the button sell out in the first 24 hours. It’s given our customers a simple way of shopping that makes their lives easier and ensures that their cats never go without Whiskas,” said Gina Head, senior brand manager, Whiskas Pouch.

With Dash Buttons, prime members never have to worry about running out of everyday items, from coffee to batteries, snacks to pet food. When a customer sees supplies running low, they simply press a Dash Button to order an item - making it easier than ever to restock essentials at the exact moment they realise more is needed.

Customers enjoy the same low prices available on Amazon.co.uk - with unlimited one-day delivery for prime members. As soon as an order is placed, customers receive a mobile notification confirming the item with a delivery date and price - and, like all Amazon 1-click purchases, customers have some time to easily review, adjust or cancel the order. Dash Button comes with a reusable adhesive and a removable hook to hang, stick, or place it wherever each customer wants it to go. (SV)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Anton_Ivanov / Shutterstock.com

Retail | On 27th Jan 2022

UK retail sales volumes fall at fastest rate in 11 months in Dec 2021

UK retail sales volumes fell by 3.7 per cent in December 2021, the...

Pic: Shutterstock

Textiles | On 27th Jan 2022

New train route links China’s Suzhou city to Milan in Italy

A new China-Europe freight train route has been started between...

Pic: Shutterstock

Apparel/Garments | On 27th Jan 2022

UN-WTO report underrates Bangladesh's RMG industry progress: BGMEA

The recent United Nations-World Trade Organisation joint report has...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Occam's razor principle and purpose-driven innovations

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Textile Industry, Head honchos

Textile Industry
Head honchos

Switch was not 100% pandemic related

Vikash & Vishal Pacheriwal,

Vikash & Vishal Pacheriwal

Launched in 2018, Raisin is a contemporary fusion fashion brand that aims...

Mohammad Ali Khokon,

Mohammad Ali Khokon

<div>The Bangladesh Textile Mills Association (BTMA) is the national trade ...

Andrea Pelissero,

Andrea Pelissero

Located near Milan, Italy, and with 50 years of experience in the textile...

Hemant Bheda, Arevo

Hemant Bheda

Arevo, based in Silicon Valley in California, develops technology to...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Asmita Marwa, Asmita Marwa Design

Asmita Marwa
Asmita Marwa Design

Indian fashion designer Asmita Marwa has been rated by Vogue as one of the ...

Sujata & Taniya Biswas, Suta

Sujata & Taniya Biswas

Founded by <b>Sujata and Taniya Biswas</b>, Suta is a humble brand which...

Kamal Khushlani, Mufti

Kamal Khushlani

Based out of Mumbai, Mufti is a men’s clothing fashion brand. In an...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments


Grasim Industries Limited
Sainsbury's Argos Asia Limited
Etam Group Strategy Hong Kong Limited
Gloria Jeans
Green Fibre
Helly Hansen Far East Ltd
Tchibo GmbH
Arvind Limited
KAS Direct Sourcing
Cat Tuong Real Estate Group Joint Stock Company
IDH – The Sustainable Trade Initiative
Midas Clothing Limited
T.T. Limited
Desigual - ABASIC, S.A.
Bluestem Global Sourcing Limited
Groz-Beckert East Asia LLP
Rayonese Textile Inc., Division de Culp Inc.
Alison Hayes Romania
OVS Hong Kong Sourcing Ltd.
Esprit Europe Services GmbH
Vianney Textil Hogar S.A. De C.V.
J ;& P Coats
Brandix Lanka Limited
Restoque S.A.
MAS Active / MAS Kreeda / MAS Bodyline
Calvin Klein
Lacoste (Wanchai)
Alix Partners
Tommy Hilfiger
Truetzschler India Private Limited
G-Star Raw C.V.
C;&A Sourcing International Ltd
PVH Corporation
Tory Burch Hong Kong Ltd
LC Waikiki
SHAHI Exports Pvt Ltd
Lenzing Aktiengesellschaft
Aquarelle Clothing Limited
Gokaldas Exports Limited
Huntsman (Singapore) Pte Ltd
John Varvatos
Amazon China
The LYCRA Company Singapore  Pte. Ltd
Hela Clothing Pvt Ltd
Maceton Limited
Boardriders Asia Sourcing Limited
Page Industries Limited (Bangalore)
H;&M Hennes ;& Mauritz (Far East) Ltd
Vardhman Textile Ltd
NITI Aayog
Target Corporation (MN)
Landmark Group
Hirdaramani International Export Private Limited
IKEA of Sweden AB
The Top Form Brassiere Manufacturing Company Limited
Recron Polyester from Reliance Industries Limited
Aramark Uniform ;& Career Apparel, LLC
Eastman Chemical Company
Lululemon Athletica Inc
Gap International Sourcing Limited
Guess Europe Sagl,
Reiter India Private Limited
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Gatsby Africa
Benetton Group
Sportswear Company Spa
Phong Phu international JSC (PPJ)
Sateri (Jiujiang) Fiber Co.,Ltd
Chico’ FAS
Varner AS Retail
International Textile Manufacturers Federation
Seasalt Limited
Sportmaster Ltd.

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search