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Amazon India gung-ho on kids apparel & footwear categories
08
Feb '17
Online retailer Amazon India expects its selection for children in the fashion category, to drive significant growth. Amazon Fashion India has inked partnerships with various brands and also launched exclusive products, in a bid to increase traffic from current Amazon shoppers, for the apparel and footwear range, for children between 0 and 14 years.

A leading daily quoted Arun Sirdeshmukh, head at Amazon Fashion India as saying that their share of buyers in the mid-30 years bracket is high, who are also likely to be parents.

“The percentage of these people shopping with us on other verticals is high and this is a natural extension,” he added.

According to Amazon India, the kids fashion segment rose 2.5 times in volume terms in 2016 and during the ‘Great Indian’ sales promotions, volume grew six times as against the run-rate on normal days.

The online retailer introduced more than 30 brands in the children’s clothing and footwear categories in 2016, like Puma Kids, French Connection, Tommy Hilfiger, etc. (AR)

Fibre2Fashion News Desk – India


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