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Amazon Selling Partner conferences sell out in six weeks

28
Mar '19
Pic: Amazon
Pic: Amazon
Amazon’s new Selling Partner Summits, a series of six conferences for small and medium-sized business (SMBs) to help them build their business in Amazon’s stores, have sold out in just six weeks from their launch date of February 6. More than 1,800 SMBs are set to attend the nationwide events to be held between March and October 2019 in US.

The first event will be held in Ft. Lauderdale, FL on March 26-27. Later the Summits will be hosted in Chicago, Los Angeles, and Seattle.

The Summits are part of Amazon’s investment to help businesses succeed in selling their products online. At the show, attendees will learn how to leverage tools and resources to help their business succeed in Amazon’s Stores, prepare for seasonal surges, network with fellow sellers, and get one-to-one help from Amazon's selling experts, said Amazon in a media statement.

At the Summits, attendees will have an Amazon-led educational track based on their business model and how long they’ve been selling. The educational tracks are segmented as New Brand Owner, Established Brand Owner, New Reseller, and Established Resellers. Each track is engineered for sellers to walk away from the event with knowledge and insights to help them scale their business and better identify the growth levers that make the most sense for their business.

“We are a champion of small business across America, investing heavily to help over a million businesses sell their products in Amazon Stores while creating economic opportunity and jobs for hundreds of thousands of people across the country,” said Pete Sauerborn, VP of selling partner recruitment and development for Amazon. “As part of our commitment to empowering small business, these summits are another powerful tool to help them learn how to sell online and grow their sales.”

The Selling Partner Summit Series will feature sessions designed to help sellers grow their business. The sessions are: 1) Customer Obsession: Understand your pivotal role in Amazon’s commitment to maintaining outstanding customer experience; 2)The Selling Partner Journey: Get an overview of the tools and programmes available to sellers and how they can help you grow your business, 3)Inventory & Fulfillment: Study up on fulfillment options and inventory management best practices to prevent stock-outs and plan for seasonal sales surges; 4)Discovery: Learn how to help Amazon customers find your products via listing creation, search optimisation, and advertising opportunities; 5) Account Health: Understand the policies, metrics, and processes pertaining to your account health; 6) Featured Offers: Make sense of featured offer eligibility and the performance-based requirements products must meet to ‘win the featured offer’; 7) Amazon Expert Lounge: Ask your remaining questions 1:1 in the expert lounge after completing the educational tracks.

More than half of units sold in Amazon’s stores are from SMBs. The 2018 Amazon Small Business Impact Report revealed that there are more than one million US-based SMBs selling in Amazon’s stores, and SMBs are estimated to have created more than 900,000 jobs worldwide to support their sales through Amazon. In 2018, more than fifty thousand small and medium-sized businesses exceeded $5 lakh in sales in Amazon’s stores worldwide and nearly two lakh surpassed $1 lakh in sales. The number of small and medium-sized businesses eclipsing $1 million in sales in Amazon’s stores worldwide grew by 20 per cent last year. (PC)

Fibre2Fashion News Desk – India


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