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American Apparel expands globally via Gildan online store
29
Apr '18
Courtesy: American Apparel
Courtesy: American Apparel
American Apparel brand, recently acquired by Gildan Activewear SRL, has announced its international expansion via online store. The iconic fashion basics brand will now be available in more than 200 countries. Gildan is a leading manufacturer of everyday basic apparel which markets its products in North America, Europe, Asia-Pacific, and Latin America.

The new collections of American Apparel, available on www.americanapparel.com, feature traditional American Apparel quality and style and are now available across a more inclusive range of sizes and fits. Loyal brand fans can look forward to all-time favourite styles, including the classic range of t-shirts in a rainbow of sun-soaked colourways, iconic disco pants, high-waist jeans, bodysuits, metallic leggings, unisex hoodies, and fisherman pullovers.

To support the expansion, the marketing team will be rolling out a launch campaign across various digital platforms and on billboards in selected markets. The authentic DNA of the brand resonates with the “Back to Basics” launch campaign that features real people who represent a diversity of body types, ages and ethnicities, all sharing the same playful, confident and honest spirit that brand fans have always loved. (GK)

Fibre2Fashion News Desk – India


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