The development of this collection started with Tencel fibres used along with silk to produce fine sustainable blends. Capturing the true essence behind her inspiration, Anita’s ready to wear SS 19' collection presented light, flowy, silhouettes in fresh floral hues of yellow, apricot, seafoam, surf blue, onion pink and blush; while playful prints in pista green, marigold yellow, misty blue, champagne pink and cheerful lavender perfectly embodied the exquisite shades of nature’s exquisite flowers in all their bloom. Light hand embroidery juxtaposed with customised floral patterns, brought out the gorgeous detailing on the stunning and easy going silhouettes that featured light-weight lehengas, colourful maxi dresses, gorgeous jumpsuits and beautiful crop tops with skirts. Delightful pieces from Anita Dongre fine jewellery and nude heels completed the ensembles. Light dewy skin with natural pink lips and texturised hair finished off the look.
“We are happy to have partnered with Tencel to create designs in fabrics that are produced with minimal impact to the environment. Sustainability is the need of the hour and Tencel believes in that as much as we do,” said Dongre.
“Over the past few years, we have witnessed a transformation in sustainability in terms of fashion where it has taken a center-stage for mainstream discussion. Consumers are now understanding what goes into the making of their clothes and even looking at alternative fashion options. With an increase in consumer awareness of the ecological strain, sustainability is the need of the hour. We are delighted at the response we’ve received for our associations at Lakme Fashion Week and look forward to associating with more designers and brands besides the other successful brands we have already partnered with,” said Avinash Mane, commercial head, South Asia, Lenzing AG. “We at Tencel have always believed in driving innovation to create sustainable products and will continue to partner with designers in this mission. We hope to continue our consistent focus on reinforcing the importance of ethical clothing and identifying ways to create interest amongst Indian consumers to consider sustainable collection.” (PC)
Fibre2Fashion News Desk – India
| On 29th Nov 2021
Just as everyone thought that things are slowly moving back to...
Factories in China are likely to get an uninterrupted power supply...
The exports of textile and apparel from United States increased by...
Increase foreign exchange and create jobs
Donating 20,000 N95 masks to hospitals & NGOs
Consistency is the first rule of social media
Established in 2000 as a liaison with the Government of India, Industree...
Established by <b>Shyam Gupta</b> in 1978, Gargee Designer's (GD) offers...
Delhi-headquartered Cantabil Retail India Ltd was founded by Vijay Bansal...
Ventile is a registered trademark used to brand a special high-quality...
Since 1971, EDANA, the International association serving the nonwovens and ...
University of Rhode Island
Assistant professor Daniel Roxbury and former URI graduate student...
Label Gaurang Shah
Hyderabad based designer <b>Gaurang Shah</b>, has been traversing the...
Purple Style Labs
Late Indian fashion designer Wendell Rodricks, is known for his...
Label Archana Jaju
<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.