Anthesis Group, the global sustainability and solutions provider, has taken over key assets of Made-By, the renowned European sustainable apparel advisor. This strategic acquisition supports Anthesis’ ambition to be the most trusted advisory and sustainability delivery partner to the apparel sector whilst continuing its growth in continental Europe.
Established in 2004, Made-By’s mission was to make sustainable fashion common practice. Prior to commencing insolvency processes in October 2018, Made-By had operations in the UK, Holland, Italy and Germany, and supported leading fashion brands including Ted Baker, Primark, ASOS and G-Star to implement good environmental and social standards that could be maintained within a commercial environment. Its proprietary benchmark tools, which Anthesis clients will now benefit from, include sustainability progress analysis tool MODE Tracker and the Environmental Benchmark for Fibres.
Anthesis Group CEO Stuart McLachlan commented on the acquisition: “Made-By was recognised as the leading influencer in sustainable fashion, steering global retailers to make better sustainable and social decisions. By unifying our established team of apparel experts with the strengths of Made-By, we are stronger positioned to provide our clients with the guidance and tools required to address both the social and environmental impact of disposable fast fashion and the wider challenges of steering the clothing industry to a sustainable future.”
As further confirmation of its commitment to this sector, Anthesis has made two strategic hires. With more than 20 years of apparel and sustainability expertise between them, Holly Browne and Ria Kearney are the latest senior hires to join the expanding business of more than 250 experts.
Browne was previously the head of Sustainable Product and Story at Made-By where she oversaw the UK and US Markets. As part of her role she worked on the Sustainable Clothing Action Plan, a UK commitment engaging with 60 per cent of the UK clothing sector to reduce the carbon, waste and water footprints of clothing they supply or receive in the UK by 15 per cent. Browne also held positions in sustainability and compliance at LVMH and Ted Baker.
Named as one of Management Today’s 35 Women Under 35 in 2017 and having held previous sustainability roles at Primark and Tata Global Beverages, Kearney was most recently the head of Sustainable Design and Partnerships at Made-By. As part of this role Kearney led Made-By’s involvement in the European Clothing Action Plan, an EU-funded scheme that encourages apparel companies to adopt a ‘circular economy’ approach. Some of the other associations and industry authorities that Made-By was involved with included the Alliance for Responsible Denim, the Business Social Compliance Initiative (BSCI), the Better Cotton Initiative (BCI), Sustainable Apparel Coalition (SAC) and the Dutch Agreement on Sustainable Garments and Textiles.
“We warmly welcome Holly and Ria to Anthesis. Both are very well-regarded professionals and trailblazers in the apparel sector. They’ll add further depth to our apparel leadership team, namely Susan Harris in the UK and Honor Cowen in North America, and further complement our world-leading expertise in circular economy, resource management and materials selection advisory,” continued McLachlan.
Clients globally will see benefits from this announcement through access to additional expertise and tools, including members of the Sustainable Apparel Coalition (SAC), the leading global industry alliance for sustainable production. Anthesis continues to provide adoption and advanced analytics services relating to the SAC’s Higg Index, a suite of tools that enables brands, retailers, and facilities of all sizes — at every stage in their sustainability journey — to accurately measure environmental and social labour impacts across the supply chain.
This is the 11th acquisition for Anthesis Group since it was established in 2013. (SV)
Fibre2Fashion News Desk – India