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Apex expands Tony Hawk with new licensing agreements

Aug '19
Pic: Apex Global Brands
Pic: Apex Global Brands
Apex has announced the expansion of Tony Hawk brand through the addition of several new licensing agreements. These licensing opportunities range in categories from little and big boys’ clothing to young men’s and men’s clothing and accessories, and bring a focused approach towards the continued development of the street-skate fashion lifestyle globally.

Star Ride Kids is the newest partnership. Founded in 1991, Star Ride Kids has become an industry leading children’s apparel manufacturer, with full time in-house teams of merchandising, design, sourcing, production, sales, and operations professionals. Through a partnership with Tony Hawk, Star Ride Kids will maximise the brand’s growth in the little and big boys’ apparel segments throughout North America, according to Apex.

“Star Ride Kids is family owned and operated, and, as a family-run business, we look to add only the highest quality brands to our portfolio of licenses. Tony Hawk is the greatest skateboarder of all time, and we are very excited to welcome him and Apex to the Star Ride family. We are confident that Tony Hawk’s unique style will transcend the sport and assist in further expanding this growing lifestyle category,” Stephen Shalam, president of Star Ride Kids said.

In addition to Star Ride Kids, the Tony Hawk signature line recently launched its upper-tier apparel and accessories programme in Europe, the Middle East, and Africa through a licensing agreement with the Batra. Later this month, Batra will also launch the upper-tier Tony Hawk signature line in North America. Further domestic expansion of the Tony Hawk is supported by M. Hidary for young men’s and men’s apparel, Crest brands for socks and SportLife brands for undergarments. (GK)

Fibre2Fashion News Desk – India

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