Home / Knowledge / News / Apparel/Garments / Apparel 7th among 15 industries: MBLM Brand Intimacy Study

Apparel 7th among 15 industries: MBLM Brand Intimacy Study

24
Oct '19
Pic: PR Newswire
Pic: PR Newswire
The apparel industry again ranked seventh out of the 15 industries studied in MBLM's Brand Intimacy 2019 Study. Nike dominated the industry for the third year in a row, followed by Victoria's Secret and Levi's. The others in the top 10 for the industry were Ralph Lauren, Adidas, American Eagle Outfitters, lululemon athletica, The North Face, Puma and Gap.

Brand intimacy is defined as the emotional science that measures the bonds customers form with the brands they use and love.

Nike's second quarter fiscal 2019 revenue (for the quarter ending on November 30, 2018) was $9.4 billion, a growth of 14 percent. This correlates to MBLM's study findings, which showed that top intimate brands in the United States significantly outperformed the top brands in the Fortune 500 and S&P indices in both revenue and profit over the past 10 years, according to a press release from MBLM.

Apparel had an average brand intimacy quotient of 30.9, which was almost as high as the cross-industry average of 31.

Fulfillment, which is related to performance, was the archetype most associated with the category (last year it was indulgence), and Nike was the top apparel brand for fulfilment.

Nike ranked top in the industry and led with men, women and millennials, whereas, consumers over 35 preferred Levi's. Levi's, lululemon athletica and Under Armour fell in rankings since last year. Twenty three per cent of the industry's customers were in one of the three stage of intimacy: sharing, bonding and fusing.

Fibre2Fashion News Desk (DS)


Must ReadView All

Pic: Shutterstock

Fashion | On 2nd Dec 2020

Fashion industry suffering worst year on record: report

Global fashion sales and economic profit—a measure of value where...

Pic: Global Fashion Agenda

Apparel/Garments | On 2nd Dec 2020

GFA launches Circular Fashion Partnership in Bangladesh

Denmark-based sustainability forum Global Fashion Agenda (GFA)...

Pic: Shutterstock

Textiles | On 2nd Dec 2020

Pakistan's textile & apparel exports up 3.78% in July-Oct

The value of textile and garment exports from Pakistan rose by 3.78...

Interviews View All

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Amol Bhagwati,

Amol Bhagwati

A textile finishing solution provider, Inspiron Engineering Private...

Marco Girola,

Marco Girola

With its commitment to innovation and deep technical expertise,...

Ritu Ajbani & Neha Agarwal,

Ritu Ajbani & Neha Agarwal

Petit Royal, co-founded by entrepreneurs <b>Ritu Ajbani and Neha...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search