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Apparel brand Mango adapts website for Middle East region
19
Jan '17
Spanish apparel brand Mango has unveiled an adapted version of its ecommerce website for the Middle East market, which is one of the main markets for the brand. Along with adapting the local language of the region, Mango has also undertaken major improvements relating to the browsing experience, user friendliness and design in the adapted website.

The brand has also initiated a new payment mechanism to make it easy for Middle East shoppers to make payments, which includes a virtual purse for each customer. Mango has also integrated a specific function into the website which simplifies purchase transactions.

The Middle East region accounts for more than 7 per cent of the brand’s revenue, which is why, it started a special collection, taking the cultural and religious aspects into consideration of the market 10 years back.

Mango operates an extensive store network spread over 800,000 sq. metres in 110 countries and reported sales of €2.327 billion in 2015. (AR)

Fibre2Fashion News Desk – India


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