Home / Knowledge / News / Apparel/Garments / Apparel rental market can drive brand growth, loyalty: CGS

Apparel rental market can drive brand growth, loyalty: CGS

Oct '19
Pic: Shutterstock
Pic: Shutterstock
The sharing economy is disrupting fashion and apparel brands–start-ups and established–as well as the retail industry, as they enter the rental subscription services business, according to the 2019 Future of Fashion & Retail Consumer Survey by CGS, a New York-based global provider of business applications, enterprise learning and outsourcing services.

Several brands and retailers introduced apparel rental services last year, yet consumer adoption rates remained low. Of the more than 17,000 consumers surveyed, only three per cent have used a rental service. Many consumers (39 per cent) did not understand or were unfamiliar with these services, and another 19 per cent believe they are too expensive.

Despite these findings, the survey found a tremendous opportunity for brands willing to address the interests of their customers and provide affordable options, according to a press release from the company.

More than 1,000 consumer respondents who have used rental services noted several reasons for exploring second hand clothing options, the prime being sustainability and affordability. Consumers are seeking second hand clothing due to a desire to find affordable options (41 per cent) and to be more environmentally friendly (13 per cent).

The younger generation is even more likely to prioritise sustainability as a reason to buy second hand items. In fact, 64 per cent of Gen Z consumers would pay more for sustainable products.

Thirty six per cent of respondents are most likely to rent apparel for formal events like holiday parties and weddings. For these consumers, these rental services present the opportunity to try out a new brand (31 per cent) or luxury item (23 per cent) for the first time. Renting can also be a direct path to new customers: 45 per cent of respondents voiced their consideration for buying an item after renting it.

Hence, brands should ensure they are heavily marketing rental options as a way to generate new interest in their products, CGS suggests.

Fibre2Fashion News Desk (DS)

Must ReadView All

Pic: Shutterstock

Retail | On 31st Oct 2020

Consumer brands should REBOOT businesses: FICCI-Deloitte

Consumer brands should 'REBOOT' their businesses in view of the...

Pic: Dyecoo

Textiles | On 31st Oct 2020

Dyecoo & DuPont launch sustainable dyeing process

DuPont Biomaterials and DyeCoo, specialising in the development of...

Pic: Shutterstock

Apparel/Garments | On 31st Oct 2020

Lululemon 4th in Top 40 Most Valuable Canadian Brands list

Vancouver-headquartered athletic apparel brand Lululemon Athletica...

Interviews View All

Representatives, Textile & apparel industry

Textile & apparel industry

GST is a complicated and lengthy process

Victor Chao, Esmetex

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Jos Notermans,

Jos Notermans

SPGPrints is a global provider of integrated solutions for rotary screen...

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Thomas Ong P S, NanoTextile

Thomas Ong P S

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search