Ascena appoints Katie Bayne as member of BoD

03 Nov '15
2 min read

Ascena retail group, a leading specialty retailer offering clothing, shoes, and accessories for women, has appointed Katie Bayne as a new member of its Board of Directors.

Bayne currently serves as senior vice president, Global Sparkling Brands at The Coca-Cola Company. In this role, she is responsible for global marketing, portfolio strategy, and innovation for Coca-Cola and the company's other sparkling brands around the world.

Bayne joined Coca-Cola in 1989 in brand management, and has since held roles of increasing responsibility, focused on consumer strategy, retail marketing and consumer marketing in the US and Australia. From 2010 to 2013, she was the president and general manager, Sparkling Beverages, Coca-Cola North America. Prior to her current position, she served as president, North America Brands for The Coca-Cola Company. She also previously served on the board of directors of ANN INC. until its acquisition by the Company in August 2015, according to a press release.

Elliot Jaffe, non-executive chairman of the Company's Board of Directors of Ascena, commented, “We are very excited to add Katie's deep background in strategic marketing and brand management to our Board. Her knowledge of the retail space has been informed and honed by almost three decades of executive experience at a world class company in The Coca-Cola Company. We look forward to leveraging her expertise in brand management and strategic marketing across our portfolio of brands as we continue to grow.” (GK)

Fibre2Fashion News Desk – India

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