;
Home / Knowledge / News / Apparel/Garments / Asda joins Microfibre Consortium
Asda joins Microfibre Consortium
23
Jul '18
Courtesy: Asda
Courtesy: Asda
Asda is the first supermarket to join the European Outdoor Group’s Microfibre Consortium, which looks at reducing the impact of microplastics on the environment. As reducing plastic use becomes priority for customers, Asda has joined other brands to understand and reduce the impact of microfibres in clothing – which can find their way into the ocean.

The Consortium aims to fully understand the issue of microfibre shedding, how and why it occurs, and find ways for industry to reduce it.

Asda, which through its clothing brand, George, is the second biggest clothing retailer by volume in the UK, is the first supermarket to join the group, underlining its commitment to reduce its products’ impact on the environment.

Earlier this year, Asda launched its Plastic Unwrapped strategy, which committed it to looking at plastic reduction across its business. Since the launch, it has already removed 2,500 tonnes from its own-brand packaging – equivalent to 231.5 million plastic bottles – with plans to more than double this by February next year.

Laura Babbs, sustainability manager at Asda said: “Asda has been working to reduce the impact its products have on the environment for many years, such as voluntarily banning microbeads from our products and helping our suppliers reduce their carbon footprint through our Sustain and Save Exchange. The microfibre issue is complex and currently lacks a comprehensive research base, so it’s the right thing to do to work with other companies and share best practice that will allow us to make an industry-wide impact.”

Katy Stevens, Sustainability project manager at the European Outdoor Group, said: “We are delighted by the proactive and collaborative attitude of Asda to join the consortium and to help tackle this issue head on. This is a real industry wide challenge but we believe through the work of the consortium we can achieve an in depth understanding of the causes of microfibres and develop targeted solutions across the whole garment lifecycle.” (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Anthesis Group takes over key assets of Made-By

Apparel/Garments | On 20th Jan 2019

Anthesis Group takes over key assets of Made-By

Anthesis Group, the global sustainability and solutions provider, has ...

ZDHC signatory brands share tools on screened chemistry

Apparel/Garments | On 20th Jan 2019

ZDHC signatory brands share tools on screened chemistry

ZDHC signatory brands - Levi Strauss & Co, Nike, H&M and C&A – are...

Courtesy: Global fashion agenda

Apparel/Garments | On 20th Jan 2019

ASOS, PVH become partners to Global Fashion Agenda

ASOS and PVH Corp are becoming part of the Global Fashion Agenda’s...

Interviews View All

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Top executives, Association

Top executives
Association

'Support and Outreach' huge relief for MSMEs

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Iacopo Pardini,

Iacopo Pardini

Founded in 1953, Italian engineering company Arioli Spa started...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search