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ASM to showcase two new collections at Showtime

Nov '19
Pic: American Silk Mills
Pic: American Silk Mills
Known as one of the oldest and most respected textile brands, American Silk Mills (ASM) will introduce two new collections at Showtime Market in High Point, NC, from November 17-20. Drawing from its design legacy, the company will feature sophisticated constructions and rich colour palettes that present a range of styles and bold textures.

The first collection to be introduced is 'Off-Loom'With a right-off-the-loom spirit, American Silk Mills will celebrate this beautifully imperfect collection consisting of relaxed textures and hand painted geometrics. Inspired by the Maker Movement, this unique, artisanal line displays elements of large, chunky fibres, slub yarns, and double beam weaving complexity. The rich, earth-toned palette consists of colours such as indigo, sage, eucalyptus, and newly favored, raisin. These plains and feature textiles are among the first products manufactured for ASM by parent company, Sutlej Textiles and Industries Limited.

“In collaboration with our partner, Sutlej, Off-Loom weaves one-of-a-kind design and value that are commercially creative,” said Susan Hedgecock, creative director for American Silk Mills. “We’ve created textiles that look hand woven in intriguing colour palettes.”

The second collection to debut is ' Anthology'. Layering in decades of archival history, ASM draws from a rich provenance of sumptuous and lavish textiles to create the treasury collection. Inspired by classic trade routes connecting the East and West, Anthology is refined velvets, epingles and silks spread across three saturated colour palettes.

Inspired by Chinese Chippendale and Japanese stylised florals, the English Folly palette offers luxury and romance to any interior space. With emphasis on elegance and charm, rich colours include midnight garden, emerald, delphinium, hydrangea, aegean and French blue.

Reminiscent of Persian carpets and coromandel screens, the Tabriz palette features intricate patterns and saturated colours such as saffron, pomegranate, lacquer and henna. This timeless collection brings warmth to any room.

Inspired by organic art nouveau, ferns and leaves, and Japanese fans, the Lalique inspired palette radiates glamour and prestige with colours of thistle, mauve, platinum and moonlight.

“Anthology’s velvet, epingles, pure silk and silk blends showcase the exceptional design and product versatility of American Silk Mills,” added Hedgecock. “There is a very intentional sense of lux in the colour and construction of Anthology.”

American Silk Mills was acquired by Sutlej Textiles and Industries Limited in November 2017. ASM was founded in 1896 and remains among the oldest and most established of the American textile brands. The company specialises in designing, weaving and distributing innovative textiles to customers across residential, contract, transportation and specialty markets. ASM products include fine jacquard textiles, high quality silks, a variety of luxurious velvets and Sensuede, an eco-friendly synthetic suede. 

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November 2019

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