The first collection to be introduced is 'Off-Loom'. With a right-off-the-loom spirit, American Silk Mills will celebrate this beautifully imperfect collection consisting of relaxed textures and hand painted geometrics. Inspired by the Maker Movement, this unique, artisanal line displays elements of large, chunky fibres, slub yarns, and double beam weaving complexity. The rich, earth-toned palette consists of colours such as indigo, sage, eucalyptus, and newly favored, raisin. These plains and feature textiles are among the first products manufactured for ASM by parent company, Sutlej Textiles and Industries Limited.
“In collaboration with our partner, Sutlej, Off-Loom weaves one-of-a-kind design and value that are commercially creative,” said Susan Hedgecock, creative director for American Silk Mills. “We’ve created textiles that look hand woven in intriguing colour palettes.”
The second collection to debut is ' Anthology'. Layering in decades of archival history, ASM draws from a rich provenance of sumptuous and lavish textiles to create the treasury collection. Inspired by classic trade routes connecting the East and West, Anthology is refined velvets, epingles and silks spread across three saturated colour palettes.
Inspired by Chinese Chippendale and Japanese stylised florals, the English Folly palette offers luxury and romance to any interior space. With emphasis on elegance and charm, rich colours include midnight garden, emerald, delphinium, hydrangea, aegean and French blue.
Reminiscent of Persian carpets and coromandel screens, the Tabriz palette features intricate patterns and saturated colours such as saffron, pomegranate, lacquer and henna. This timeless collection brings warmth to any room.
Inspired by organic art nouveau, ferns and leaves, and Japanese fans, the Lalique inspired palette radiates glamour and prestige with colours of thistle, mauve, platinum and moonlight.
“Anthology’s velvet, epingles, pure silk and silk blends showcase the exceptional design and product versatility of American Silk Mills,” added Hedgecock. “There is a very intentional sense of lux in the colour and construction of Anthology.”
American Silk Mills was acquired by Sutlej Textiles and Industries Limited in November 2017. ASM was founded in 1896 and remains among the oldest and most established of the American textile brands. The company specialises in designing, weaving and distributing innovative textiles to customers across residential, contract, transportation and specialty markets. ASM products include fine jacquard textiles, high quality silks, a variety of luxurious velvets and Sensuede, an eco-friendly synthetic suede.
Fibre2Fashion News Desk (PC)
| On 21st May 2022
China-South Korea bilateral trade has exceeded $360 billion,...
| On 21st May 2022
India's readymade garment (RMG) exports have registered a growth of...
| On 20th May 2022
After US treasury secretary Janet Yellen called for tariffs cuts on...
Strongly believe in 'people first' policy.
Uniform designing is a numbers game
Global supply chain collapsed during the pandemic
Abdullah Mohammad Saad Hossain
Saad Group is a leading vertically integrated textile group in Bangladesh. ...
Located near Milan, Italy, and with 50 years of experience in the textile...
The KOOKAI Australia and New Zealand story began in 1992 when Parisian...
UK-based Directa Plus is one of the largest producers and suppliers...
Glatfelter is a leading global supplier of engineered materials. <b>Silke...
Fitesa is a leader in the nonwoven fabrics industry, specialising in...
Prakruti Gupta Rao & Navin Rao
Brand - The Kaftan Company
The Kaftan Company (TKC) is India’s most recognised brand for kaftans,...
Label - The Jodi Life
THE JODI LIFE is an Indian fashion label that creates ready-to-wear for...
Label Raghavendra Rathore Jodhpur
Being one of the first designers to use the "Brand India" positioning for...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.