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Asos collaborates with Zeekit for virtual try-on tech
18
Apr '18
Courtesy: Zeekit
Courtesy: Zeekit
Online fashion retailer Asos has collaborated with Zeekit for its virtual try-on technology, to offer shoppers a better way to understand how their clothes will fit in real life. It shows different sized models wearing each product - but instead of shooting multiple models for each product, Zeekit’s algorithms are used to virtually dress up the models.

Zeekit started by taking a limited number of products on the Asos UK site for this multi-model product dress-up, to test out the experience and work out any kinks in the process before rolling out the experience on a larger scale. Asos has already added the additional Zeekit model simulations to its product pages.

Asos said that it has been working with Zeekit to use augmented reality (AR) to revolutionise the shopping experience.

The technology has been applied to a limited number of products as of now and will be continued throughout the Asos site and the app, said Zeekit in its blog. (KD)

Fibre2Fashion News Desk – India


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