ASOS, PVH become partners to Global Fashion Agenda
Courtesy: Global fashion agenda
ASOS and PVH Corp are becoming part of the Global Fashion Agenda’s Strategic Partner circle, a small group of industry leaders within sustainability that includes Bestseller, H&M group, Kering, Li & Fung, Nike, Sustainable Apparel Coalition and Target. As strategic partners, ASOS and PVH will provide expert opinion to shape the sustainability agenda.
With this, the group expands into the e-commerce and premium segments, tapping into two important parts of the fashion industry. In collaboration with its strategic partners, Global Fashion Agenda aims to mobilise the global fashion system and guide and support industry leaders in changing the way fashion is produced, marketed and consumed.
ASOS and PVH will also play an active role in developing Global Fashion Agenda's thought leadership content, ultimately helping to spearhead the fashion industry's journey towards a more sustainable future.
"With the addition of ASOS and PVH, our Strategic Partner group has truly come full circle. We're excited to now have industry-leading representatives from all of the various segments of the fashion industry, including luxury, athletic, e-commerce, high street, mass, premium and sourcing markets. As one of the largest apparel companies in the world, with iconic brands that include Calvin Klein and Tommy Hilfiger, PVH has been setting trends for decades, influencing consumer behaviour and embedding sustainability into its business practices. And as one of the most visited fashion destinations in the world, ASOS has great influence by supporting its own and third-party brands in implementing sustainable practices, and as a retailer engaging twenty-something consumers in sustainable matters," explained Eva Kruse, CEO and president of Global Fashion Agenda.
ASOS is committed to transforming the impact fashion has on people, animals and the environment. With its long-established Fashion with Integrity programme, ASOS takes a transparent, responsible and inclusive approach to doing business. In the last twelve months alone it has made commitments to ban the sale of mohair, silk, cashmere and feathers; hosted modern slavery conferences with UK and international stakeholders; implemented a third-party brands programme on ways to address ethical trade and sustainability issues; designed the official outfits for Britain's Paralympic team, joined the Zero Discharge of Hazardous Chemicals Roadmap to Zero Programme; and, as part of its 2020 Circular Fashion System Commitment, partnered with the London College of Fashion's Centre for Sustainable Fashion on a circular design course for its entire design staff.
Nick Beighton, CEO of ASOS said, "We're very pleased to be joining Global Fashion Agenda's Strategic Partner group and excited about the opportunity it presents. It's only by working together that we'll be able to learn, share and use our collective influence to deliver meaningful and lasting change in the way our industry addresses key sustainability issues."
With its corporate responsibility strategy, PVH addresses pressing global issues and works towards sustainable growth to deliver value to all stakeholders. In 1991 PVH was one of the first companies to adopt a code of conduct on human rights and the environment. For nearly three decades, PVH has continued to expand its efforts to improve human rights and its environmental impact across the value chain. The company's comprehensive programme has ambitious clean-water and renewable-energy goals and seeks to mitigate the negative effects of chemicals and carbon emissions. PVH also recognises its responsibility and the opportunity it has to positively affect the communities where it does business and the people who live there, emphasising health and education initiatives, inclusion, diversity and worker's rights.
Emanuel Chirico, chairman and CEO of PVH Corp said, "Addressing the challenges facing the fashion industry today requires going beyond the influence of any one organisation. Partnership is critical to achieving true transformation at scale. We are excited to be part of the Global Fashion Agenda Strategic Partner group, as PVH is eager and open to working with others who share our goal to drive fashion forward for good." (SV)
Fibre2Fashion News Desk – India