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Athletic Supply takes over WSG, Cardinal's Sports TSO
04 Oct '18
2 min read
Courtesy: Trivest
Trivest Partners’ affiliate, Athletic Supply/Barcelona Sporting Goods has taken over Williams’ Sporting Goods (WSG), Cardinal’s Sports Centre, and Team Sports (TSO). The acquisitions will broaden the company’s product lines, build density in existing markets, deepen relationships with key vendors, grow sales network, and help expand in the Midwest region.
The key executives of each partner company are joining Athletic Supply’s management team and will retain meaningful ownership in the combined business. Most importantly, Athletic Supply remains well positioned to continue to deliver on its number one priority – delivering outstanding customer service.
WSG, founded in 1945 and headquartered in Paris, TX, is a provider of apparel and sports equipment to schools, little leagues, and other sports organisations in Northeast Texas and Southeastern Oklahoma. The partnership closed in May 2018.
Cardinal’s Sports Centre is a 70+ year old supplier of athletic equipment and apparel and market leader in West Texas and beyond. Based in Lubbock, TX, Cardinal’s also maintains a state-of-the-art screen printing and embroidery operation. The Cardinal’s partnership closed in August 2018. TSO is a leading customer service-focused provider of athletic apparel, uniforms, equipment, and footwear to the Ohio, Michigan, Kentucky, and Indiana markets. Founded in 1980 and headquartered in Toledo, OH, TSO will serve as the platform for Athletic Supply’s continued growth in the Midwest. The TSO partnership closed in September 2018.
Athletic Supply is now one of the leading value-added distributors of sporting goods equipment in the country. With a team of over 80 sales professionals and a loyal customer base of more than 3,500 accounts across seven states, the company is positioned to build on its reputation of providing a broad array of products from nearly every brand in the marketplace with unmatched, local customer service. As a relationship driven organisation, Athletic Supply will continue to partner with Sports, the largest team and outdoor buying group in the country. (SV)
The key executives of each partner company are joining Athletic Supply’s management team and will retain meaningful ownership in the combined business. Most importantly, Athletic Supply remains well positioned to continue to deliver on its number one priority – delivering outstanding customer service.
WSG, founded in 1945 and headquartered in Paris, TX, is a provider of apparel and sports equipment to schools, little leagues, and other sports organisations in Northeast Texas and Southeastern Oklahoma. The partnership closed in May 2018.
Cardinal’s Sports Centre is a 70+ year old supplier of athletic equipment and apparel and market leader in West Texas and beyond. Based in Lubbock, TX, Cardinal’s also maintains a state-of-the-art screen printing and embroidery operation. The Cardinal’s partnership closed in August 2018. TSO is a leading customer service-focused provider of athletic apparel, uniforms, equipment, and footwear to the Ohio, Michigan, Kentucky, and Indiana markets. Founded in 1980 and headquartered in Toledo, OH, TSO will serve as the platform for Athletic Supply’s continued growth in the Midwest. The TSO partnership closed in September 2018.
Athletic Supply is now one of the leading value-added distributors of sporting goods equipment in the country. With a team of over 80 sales professionals and a loyal customer base of more than 3,500 accounts across seven states, the company is positioned to build on its reputation of providing a broad array of products from nearly every brand in the marketplace with unmatched, local customer service. As a relationship driven organisation, Athletic Supply will continue to partner with Sports, the largest team and outdoor buying group in the country. (SV)
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