LE Gear was formed in 1999, and has a distribution channel across Australia and New Zealand. Its managing director Mark Foote will stay on as general manager of LE Gear, a division of ADA, and will be responsible for delivering key contracts and managing supplier relationships.
“The acquisition broadens the company’s offering giving access to new markets, new customers and access to established relationships with key suppliers. LE Gear is an attractive acquisition, consistent with our strategy of diversification in areas that complement our well established manufacturing and apparel business,” said Matt Graham, chief executive officer, ADA.
“The LE Gear distribution will enable ADA to introduce our specialised tactical product to a broader market. We will now have a proven e-commerce platform for direct to consumer distribution, including the opportunity to introduce the ADA specialised tactical product to the LE Gear audience, putting the business in a strong position to grow faster than the overall market,” added Graham. (KD)
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