Previous countries that have benefited from the program include Ukraine, Turkey and Finland, among others.
Andrea Cavicchi, the president of Fondazione Pitti Immagine Discovery said that the aim of the programme is to promote and enhance cultural exchange. "Australia is becoming one of the most interesting – and quickly growing – places in fashion and creativity today, that is why we decided to dedicate a Guest Nation project to this country."
The project was officially announced in Sydney, where Pitti Immagine’s managing director Raffaello Napoleone welcomed the eight designers into the Pitti Uomo family ahead of the event. "We want to highlight the essence of Australian design and lifestyle with a selection of cutting-edge fashion designers and brands, and Pitti Uomo and its audience of international buyers, media and key fashion players."
Designers like Chris Ran Lin, Richard Jarman, Toby Jones, Mikey Nolan, Lukas Vincent, Pip Edwards, Claire Tregoning, Mario-Luca Carlucci and Peter Strateas will participate in the programme. (KD)
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