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Avenue Stores & PredictSpring develop new mobile app

30
Oct '18
Courtesy: Avenue
Courtesy: Avenue
Avenue Stores, which operates the Avenue, Loralette, and Cloudwalkers brands of women’s fashion apparel, has joined hands with PredictSpring develop and launch its new mobile app. PredictSpring is the mobile commerce platform to connect consumer and store associate app experiences. Avenue Stores are known for reinventing plus size women’s clothing.

PredictSpring integrated with salesforce commerce cloud to deliver a market-ready app in four weeks. The next generation app offers Avenue Stores’ mobile customers, who are a growing segment of the company’s online business, an elevated mobile shopping experience. The new app also incorporates a private label credit card to simplify purchase and payment as well as the convenience of purchasing online and picking up in store, Avenue Stores said.

“We are proud of the enhanced mobile experience our new app offers our loyal customer base. By partnering with PredictSpring, we were able to create a completely new shopping channel in a matter of weeks to delight and engage our mobile customers,” Stephen Silbaugh, chief marketing officer of Avenue Stores said.

Incorporating omni-channel features within the app, shoppers can conveniently purchase items and ship items to their local Avenue Store. With Private Label Credit Card, loyal shoppers get a familiar and convenient payment option. Existing Avenue Credit Card members qualify for the same online and in-store benefits, and can leverage this card as a preferred payment option via the app.

The app also provides Shop Confidence Series Looks via Shoppable Instagram. This fall, Avenue will celebrate a woman’s journey to confidence through a series of collaborations with notably inspirational women who have followed their own powerful journeys to find confidence. They range in size, age, and walks of life. Customers can browse and shop looks worn by these influencers directly from the Instagram feed within the app, providing fashion inspiration and enabling instant ‘buy’ capabilities.

“In a world in which retailers are looking to differentiate themselves and stand out among the crowd, Avenue Stores realised the importance of prioritising an engaging and frictionless mobile commerce experience consumers have come to expect. We are proud to partner with Avenue Stores to launch its mobile app in record time,” Nitin Mangtani, founder and CEO of PredictSpring said. (GK)

Fibre2Fashion News Desk – India


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