BabyOye brings America's Carter's to India

23 Jan '16
1 min read

Mahindra plans to make the brand available by opening 40 store-in-store at BabyOye outlets in 15 cities as well as its online platform babyoye.com.

This partnership is a part of the group's vision to offer young mothers the best of world-class products that encompass the entire spectrum of baby and child care needs, said Mahindra Retail chief executive officer Prakash Wakankar. “We are moving more towards omni-channel, and the drive is well underway. Within the next year we will complete the transition,” he added.

Carter's entire season's inventory has been purchased by BabyOye and it will retail it both online and in stores soon. Carter's CEO Mike Casey said though the company is entering the country through the partnership, it could also consider standalone retail, and manufacturing here going forward.

The Mahindra group which had acquired BabyOye last year, merged it with its existing Mom & Me baby care and clothing retail brand and rebranded them to 'BabyOye'. (NA)

Fibre2fashion News Desk - India

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