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Home / Knowledge / News / Apparel/Garments / Badger Sportswear to acquire Garb Athletics
Badger Sportswear to acquire Garb Athletics
20
Nov '17
Courtesy: Garb Athletics
Courtesy: Garb Athletics
Badger Sportswear, a leading manufacturer of athletic apparel and team uniforms, will acquire Garb Athletics which is a boutique manufacturer of custom-tailored sports uniforms. This acquisition, along with Badger's previously announced acquisition of Alleson Athletic, supports Badger's team uniform offering with premium-crafted, fully customised apparel.

The terms of the transaction were not disclosed.

"The Garb acquisition is entirely consistent with our stated mission to provide all athletes and fans with superior performance apparel at accessible prices," said John Anton, chief executive officer of Badger Sportswear. "By leveraging our broad dealer network, coupled with Garb's best-in-class digital technology, we will make it easier for every high school and middle school team in the country to design truly custom, affordable hand-crafted uniforms," he added. This is possible because of Garb's pre-populated school logo database, which contains nearly every school in the US.

"I am so proud of the team and what we have built together at Garb Athletics," said Steve Rosenbeck, chief executive officer of Garb Athletics. "But it is time to scale our model, and we look forward to working with Badger to grow our customer base while continuing to deliver premium-crafted, custom uniforms at prices all customers can afford," he further commented.

Garb Athletics occupies a unique space in the team uniform market. Using its proprietary digital technology, team dealers and coaches can quickly and easily design a truly custom uniform with unlimited decoration options, including tackle twill, embroidery and sublimation. (VM)

Fibre2Fashion News Desk – India


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