>>
Home / Knowledge / News / Apparel/Garments / Banana Republic expands partnership with Olivia Palermo
Banana Republic expands partnership with Olivia Palermo
01
Feb '17
Courtesy: Banana Republic
Courtesy: Banana Republic
Banana Republic will celebrate its Spring 2017 collection with Olivia Palermo pop-up shops at its select stores on February 9. Palermo has curated a distinctive pop-up experience in top Banana Republic doors. The apparel brand will also shift the timing of its New York Fashion Week (NYFW) presentations to be customer-facing when the collections are in-store.

The pop-ups will reflect Palermo's iconic style from both an interiors and fashion perspective, including personal touches that make the experience unique to her sensibility. An assortment of Banana Republic and third-party product personally picked by Palermo will sit in the pop-up shops year-round.

Shifting the timing of the NYFW presentation is a natural evolution for the brand in service to customer demand for product as it is shown. The brand was among the first to offer See Now, Buy Now to customers a year ago.

Palermo and Banana Republic will reveal a Fall 2017 capsule collection designed by Palermo and the Banana Republic design team at September NYFW. Supporting the brand's goal to amplify awareness when collections hit stores, a private preview of the company's Fall 2017 collections will be hosted for long-lead press during February NYFW, and will be kept under-wraps until it is available for customer purchase in September.

"I am so honoured to evolve my partnership with Banana Republic with such a personal approach to both our pop-ups and capsule collection. We are a great team and it is truly been such a collaborative approach that reflects the synergy between my style and the brand,” said Palermo.

Banana Republic will host pop-up celebrations at three store locations – SoHo (New York), The Grove (Los Angeles) and Grant Street (San Francisco) to kick off NYFW on February 9. To top off the festivities, Banana Republic will also be offering #BRSTYLERIDE, luxury lifts between select Banana Republic stores within New York, San Francisco and Los Angeles. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: White House

Textiles | On 23rd May 2022

President Biden, 12 Indo-Pacific partners launch IPEF in Tokyo

US President Joe Biden along with a dozen initial partners—India,...

Pic: Shutterstock

Textiles | On 23rd May 2022

UK & Mexico begin negotiations on modern trade deal

UK and Mexico have launched negotiations on a new UK-Mexico Free...

Pic: Shutterstock

Textiles | On 23rd May 2022

Turkiye, UAE sign preliminary deal to boost trade, business

UAE federal export credit agency Etihad Credit Insurance (ECI)...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Consistency is the first rule of social media

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

Rajesh Masand,

Rajesh Masand

Established in 1963, the Clothing Manufacturers Association of India, or...

Annabelle Georgina Hutter,

Annabelle Georgina Hutter

A Swiss, family-owned and run textile sourcing and supply company...

T Rajkumar,

T Rajkumar

<div>Confederation of Indian Textile Industry (CITI) being one of the...

Claudio Fracasso, FARÈ

Claudio Fracasso
FARÈ

Since 1970, Italy-based company FARÈ has been designing and manufacturing...

Tonny De Beer, PFNonwovens

Tonny De Beer
PFNonwovens

PFNonwovens (PFN) was established in 2018 by the combination of two...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Najla  & Cynthia Burt, Label - Dur Doux

Najla & Cynthia Burt
Label - Dur Doux

Renowned Washington DC based mother-daughter designer duo Najla and...

Kamal Khushlani, Mufti

Kamal Khushlani
Mufti

Based out of Mumbai, Mufti is a men’s clothing fashion brand. In an...

Asmita Marwa, Asmita Marwa Design

Asmita Marwa
Asmita Marwa Design

Indian fashion designer Asmita Marwa has been rated by Vogue as one of the ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Taiwan Textile Federation (TTF)
X-Rite Asia Pacific Limited (HK)
Abit
Kornit Digital Asia Pacific Ltd
Puma
ITMA Services Pte Ltd
Xtema - Thomas Lebherz Textilmaschinen
Landmark Group
Recron Polyester from Reliance Industries Limited
JES MEDIA, INC
Target Corporation (MN)
Gokaldas Exports Limited
Groz-Beckert East Asia LLP
DuPont de Nemours, Inc.,
Flainox S.r.l.
The LYCRA Company Singapore  Pte. Ltd
FESPA (Reigate)
Haelixa AG
J ;& P Coats
Datatex Consulting Srl
IFF Media Ag - International Media Services
Lottmann Communications
Zünd Systemtechnik AG
Aleph Srl
Indo Tex
Sateri (Jiujiang) Fiber Co.,Ltd
Nihalani Events Management
Midas Clothing Limited
International Textile Manufacturers Federation
Etam Group Strategy Hong Kong Limited
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Aramark Uniform ;& Career Apparel, LLC
Saurer Textile Solutions Pvt. Ltd.
Shima Seiki Mfg. Ltd.
NITI Aayog
Copenhagen Fashion Summit
Stahl Holdings B.V.,
Officina Meccanica Dora Enrico Srl
CSGIA(China Screen Printing & Graphic Imaging Association)
G.A.S. unternehmenskommunikation gmbh
Thai Trade Center
CGS Inc.
Performance Days
Italian Trade Commission
Newtech Textile Technology Development (Shanghai) Company Limited
Sportswear Company Spa
Loris Bellini S.r.l.
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Permoda(Koaj/Armi/Pronto/Bkul)
LC Waikiki
Chori Company Limited
Gap International Sourcing Limited
Rieter India Private Limited
Palexpo SA
OVS Hong Kong Sourcing Ltd.
Tradewind International Servicing
FULGAR SpA
Mesdan SPA
Thai Acrylic Fibre Company Limited
G-Star Raw C.V.
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Sainsbury's Argos Asia Limited
BIMBA ;& LOLA SL
The LYCRA Company Singapore  Pte. Ltd
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Nandan Denim Limited
Calvin Klein
SYNERGIES HONG KONG LIMITED
USTER
Zydex Industries
Aquarelle Clothing Limited
Alison Hayes Romania
MAS Active / MAS Kreeda / MAS Bodyline
Lululemon Athletica Inc
K AND D ITMACH EXPOSITIONS LLP
BRINKMANN GMBH
Hirdaramani International Export Private Limited
GERBER TECHNOLOGY LTD.
Shanghai  Aige Exhibition Service Co., Ltd
COTTON COUNCIL INTERNATIONAL
Groz-Beckert KG
Restoque S.A.
BTC Textiles LLC
Dow Silicones Corporation
Hela Clothing Pvt Ltd
Lectra Technologies India Pvt Ltd.
Chico’ FAS
PVH Corporation
Eurofins BLC Leather Technology Centre Ltd
GIOVANNI BOZZETTO S.p.A.
Rosset ;& Cia Limited
Esprit Europe Services GmbH
Thermore (Far East) Ltd.
H. Stoll AG & Company KG
SHAHI Exports Pvt Ltd
Page Industries Limited (Bangalore)
ZAITEX spa
Helly Hansen Far East Ltd
Babyshop
Kern – Liebers Textile
Lenzing Aktiengesellschaft - India
N9 World Technologies Private Limited
Mayer & Cie. GmbH & Co. KG
Vianney Textil Hogar S.A. De C.V.
Varner AS Retail
NV Michel Van de Wiele
EPCH
Messe Duesseldorf
Bluestem Global Sourcing Limited
BTSR International S.P.A.
Infor (Hong Kong) Limited
Walmart
Arvind Limited
KAS Direct Sourcing
Marzoli Machines Textile s.r.l.
EUROVET ASIA LTD
Tuyap Tum Fuarcilik Yapim A.S.
Reiter India Private Limited
IKEA of Sweden AB
Under Armour Global Sourcing Ltd
Vardhman Textile Ltd
Guess Europe Sagl,
THE BOMBAY DYEING ;& MFG.CO. LTD
Recron Polyester from Reliance Industries Limited
H;&M Hennes ;& Mauritz (Far East) Ltd
Lacoste (Wanchai)
Color Service s.r.l.
Maceton Limited
Lenzing Aktiengesellschaft
Tchibo GmbH
GHCL LIMITED
Messe Frankfurt Exhibition GmbH
Indofil Industries Limited - Specialty & Performance Chemicals Division
UBM China (Shanghai)
Alix Partners
Centric Software
Karl Mayer Textilmaschinenfabrik GmbH
IIGM Private Limited
Brandix Lanka Limited
Weitmann & Konrad GmbH & Co. KG
Equinox Impex India
BIANCA
China World International Exhibition Company Limited
Phong Phu international JSC (PPJ)
Meera Dyestuff Industries
Desigual - ABASIC, S.A.
Jindal Worldwide Limited
Tory Burch Hong Kong Ltd
Eastman Chemical Company
Istanbul Fuarcilik A.S.
Amazon China
Tommy Hilfiger
Asos
Grasim Industries Limited
Inter Expo Center Ltd.
TEXVALLEY MARKET LIMITED
Sportmaster Ltd.
Comasia Limited
Datacolor AG Europe
Boardriders Asia Sourcing Limited
T.T. Limited
TESCO INTERNATIONAL SOURCING LIMITED
Woolmark Services India Pvt. Ltd.
Green Fibre
Colours India Inc
DyStar India Pvt. Ltd
Jiangsu Yingyang Nonwoven Machinery Company Limited
VNU Exhibitions Asia
Cat Tuong Real Estate Group Joint Stock Company
The Top Form Brassiere Manufacturing Company Limited
Gatsby Africa
Applied DNA Sciences Inc
Coats Digital Limited
EMBEE CORPORATION
Benetton Group
International Sourcing Expo Australia
Lisa S.P.A.
C;&A Sourcing International Ltd
Savio Macchine Tessili S.P.A.
Brückner Trockentechnik GmbH & Co. KG
John Varvatos
Itema Weaving (India) Private Limited
TÜYAP IHTISAS FUARLARI A.S.
Lifestyle
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
IDH – The Sustainable Trade Initiative
TESTEX AG, Swiss Textile Testing Institute
Huntsman (Singapore) Pte Ltd
Rayonese Textile Inc., Division de Culp Inc.
APLF Limited
Seasalt Limited
Gloria Jeans
Splash
Bluesign Technologies Ag
Pt. Peraga Nusantara Jaya Sakti
Truetzschler India Private Limited
Decathlon
KIABI

May 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search