Home / Knowledge / News / Apparel/Garments / Benetton becomes first European fashion firm to join IWTO
Benetton becomes first European fashion firm to join IWTO
10
Apr '17
Benetton Group, one of the best-known fashion companies in the world, has become the first European fashion company to gain membership with the International Wool Textile Organisation (IWTO), further confirming the Group’s commitment to protecting the environment, product safety and the transparency of information regarding the supply chain.

Benetton’s decision to join IWTO further underlines the central role of knitwear and wool in its overall strategy. Wool’s highly elastic and resilient natural fibres make it an extraordinary and unique material, which – when combined with innovative knitting technology – allows for the purest expression of the United Colors of Benetton brand identity.

Benetton will make its IWTO debut at the Organisation's upcoming Annual Congress from May 3-5 2017 in Harrogate (UK). "We are the first European fashion company to join IWTO," said Marco Airoldi, chief executive of Benetton Group. "This is a new first and a further demonstration of the ethical approach which is at the heart of Benetton Group, a company for whom social commitment, caring for the environment, a well-monitored supply chain and transparency towards the consumer are the core values of a model of responsibility that goes above and beyond our commercial objectives."

IWTO membership will enable Benetton Group to strengthen its commitment to sustainability and transparency in the supply chain, setting in motion a continuous dialogue with the main players of the wool industry and allowing the Group to participate actively in discussions on current important issues, such as wool recycling, research on yarn quality and the application of animal welfare principles within the wool industry supply chain.

"We are honoured to welcome Benetton Group to our organisation, especially given the fact that they are the first corporate retailers to join IWTO," said Piercarlo Zedda, vice president of IWTO. "Benetton has wool in its very DNA. For this reason we are very pleased to be able to count on their commitment and active involvement within our organisation," Zedda added. "Benetton Group is the first corporate retail brand to join the IWTO. We very much welcome this significant addition to our membership," IWTO president Peter Ackroyd said. "Benetton’s global footprint underlines the international importance of the wool industry, as reflected by our members," added Ackroyd. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 3rd Dec 2020

PRC overtakes US to turn EU's biggest trading partner

China has overtaken the United States in the third quarter of this...

Pic: Shutterstock

Textiles | On 3rd Dec 2020

Vietnam's textile-garment exports likely to reach $34 bn

Vietnam's textile and garment industry is predicted to earn $33.5-$34 ...

Pic: Shutterstock

Textiles | On 3rd Dec 2020

Uzbek firm to supply cotton fabrics to Ukraine

Uzbekistan's Textile-Contact Company recently signed a $12-million...

Interviews View All

Smita Murarka, Amanté

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Mukesh Agarwal & Rajesh Agarwal, Madhuram Fincap Pvt Ltd

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Luca Formentini,

Luca Formentini

From the very beginning, Loris Bellini's aim was to produce dyeing...

Eric Fessler,

Eric Fessler

Manufacturer of textile machinery and complete fibre-to-yarn lines, N...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search