Companies will go after profitable growth rather than wooing customers with deep discounts (in other words, running on losses). A bigger user base will just be the cue for companies to reduce discounts and focus on profitable growth, according to Betaout.
The cash scarcity in the market will affect cash-on-delivery, ensuring near-complete digitisation of payments for e-commerce companies. Betaout says that the trend of consolidation in the Indian e-commerce sector is here to stay. Mergers and acquisitions will lead the way as investors push for profitability and better unit economics. In addition, home-grown e-commerce players feeling the heat from international players will likely come together to enhance offerings and strengthen their market position.
Betaout also notes that the e-commerce industry in India is getting increasingly more competitive and therefore there is a need to stand out in the crowd. As the online ecosystem matures, private labels are expected to be the key differentiator, with their scope becoming more broad-based in coming years.
“While we are already witnessing a rise in unified commerce, 2017 will see them come together as a single point of strategy and execution. The need will arise from the merging of IT infrastructures, aimed at seamless integration of physical and e-stores, thereby developing a single touch-point for multiple utility,” says Betaout
Artificial Intelligence will help companies effectively market their products, leading to intense targeted marketing approaches, according to Betaout. Chatbots, designed to simulate conversation with human users usually over the internet, will gain prominence in 2017 and will assist e-commerce companies in providing seamless customer service from start to the end of the purchasing process. (KD)
Fibre2Fashion News Desk – India
| On 22nd May 2022
China recently cut the market-based benchmark lending rate to shore...
The Comprehensive and Progressive Agreement for Trans-Pacific...
| On 22nd May 2022
China's cross-border e-commerce has rapidly grown in the last few...
Next level is to inject new features:
Extension of RoSCTL to boost textile exports
Consistency is the first rule of social media
Seraphine is a British maternity brand providing affordable luxury fashion ...
Alissa Sandra Baier-Lentz & Billy McCall
New York-based Kintra Fibers has developed a proprietary bio-based and...
A part of the Italy based multinational company Artsana Group, Chicco is...
University of Rhode Island
Assistant professor Daniel Roxbury and former URI graduate student...
Garware Technical Fibres Ltd
Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...
EDANA has been the leading global association and voice of the nonwovens...
DR. M.M Kariappa
Vogue Institute of Art and design
<div>Dr. MM Kariappa started Vogue Institute of Art & Design in the...
Label Gaurang Shah
Hyderabad based designer <b>Gaurang Shah</b>, has been traversing the...
Label - Rocky Star
<b>Rocky Star,</b> an Indian designer known for his inspiration from the...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.