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Bodywear brand Sloggi forays into India, to open 10 stores by 2022

12
Oct '21
Pic: Sloggi
Pic: Sloggi
Global body wear brand Sloggi recently forayed into India and plans to expand its retail presence through franchise partner Solar Group. A brand from the house of Swiss undergarment maker Triumph International, Sloggi aims to achieve 10 per cent market share in the next two years, according to a company statement. It plans to open 10 stores in India by 2022.

It will focus on tier-2 cities along with key metros.

By expanding its operations, the company aims to explore the potential of this market segment in India, Triumph India and Sri Lanka Commercial Director Santhosh Sivaramakrishnan said.

We have already witnessed exponential growth here with our parent brand Triumph, he was quoted as saying by a news agency.

The brand has leveraged our strength in multi-brand outlet partners after which, it plans to expand into large format stores as well, Sivaramakrishnan said.

Sloggi will open its stores in Navi Mumbai and Pune between October and December this year.

Fibre2Fashion News Desk (DS)


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