Home / Knowledge / News / Apparel/Garments / Bombay Dyeing to launch readymade menswear
Bombay Dyeing to launch readymade menswear
08
May '18
Courtesy: Pexels
Courtesy: Pexels
Bombay Dyeing, the textile arm of the Wadia group, is set to re-enter the readymade apparel market with menswear garments. The company had earlier introduced an apparel brand called Vivaldi and had sold it to Proline. Bombay Dyeing is also planning to open close to 100 franchise stores in tier II and III cities before the end of this year.

The demand for readymade apparel is huge in South India and the company is looking at test marketing its new brand in the region, said a leading business daily quoting Aloke Banerjee, Bombay Dyeing’s chief executive officer (retail). The new menswear brand will gradually be introduced to other markets across the country, he added.

The campaigning of the products has already started this month, according to Banerjee. Bombay Dyeing is also planning to sell its products through multi-brand stores in Central Asia.

Bombay Dyeing will also let customers get digital prints of their choice on their bedsheets. Banerjee said that customers can provide photos at the company’s stores or upload them online and the company will print the designs on the bedsheets within the next 30 days.

The textile firm already has 27 company-owned stores, 3000 multi-brand stores and over 200 franchise stores across India. The company is witnessing a 30-35 per cent growth in textile and retail segments, said Banerjee. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

BGMEA seeks bank assistance scheme to face virus impact

The Bangladesh Garment Manufacturers and Exporters Association...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Uzbekistan 3rd biggest garment exporter to Kazakhstan

Uzbekistan exported 10,000 tonnes of apparel to Kazakhstan in 2019,...

Pic: Riddell

Apparel/Garments | On 24th Feb 2020

Riddell sells part of apparel business to BSN Sports

Riddell, leader in football helmet technology, has sold certain...

Interviews View All

C. Dhandayuthapani, Mag Solvics Pvt. Ltd

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Textile industry, Head honchos

Textile industry
Head honchos

South India has a very strong manufacturing base

Textile industry, Head honchos

Textile industry
Head honchos

It is a well-calibrated budget

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Awanda Booth,

Awanda Booth

Held every year in New York City, Surtex is a global business-to-business...

Paolo Crespi,

Paolo Crespi

Japan's Epson, a leader in digital textile printing, Italy's For.Tex, a...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search