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Boyish Jeans launches Retraced's transparency technology

Jul '20
Pic: Retraced/Boyish Jeans
Pic: Retraced/Boyish Jeans
Boyish Jeans, a sustainable women's denim brand based in Los Angeles, has launched the Retraced GmbH transparency widget onto its online store to highlight its honest sustainability efforts and achievements. The e-commerce plugin enables Boyish to communicate the sustainable supply chains behind its products and showcase its social responsibility efforts.

Boyish joined the Retraced transparency platform 'retraced' in March 2020. Since then, the brand has worked diligently with the tool to onboard and connect its selected network of sustainable supply chain partners, such as Bossa Mills, Strom Denim, and Lenzing AG. This included onboarding the respective suppliers into the system, collecting information on their ethical production methods and standards, and verifying their certifications and claims.

As a result, the brand was able to obtain eight badges with regards to transparency, fairness, and environmental sustainability. Visitors on Boyish’s website can now click on the retraced plugin and learn more about the product’s journey, the production processes, and the environmental implications.

The project has allowed Boyish to further amplify its ongoing efforts to share honest insights about its products’ value chains with customers. "As a sustainable brand who is already completely transparent, we realised that we could be even more transparent about our supply chain specifically. Incorporating Retraced's technology into our website will provide those key details and will arm our customers with even more information about the purchase decision they have made. We hope more brands join Retraced in this effort to shed light on the impact of fashion," said Boyish founder and creative director Jordan Nodarse.

Since its foundation in 2018, Boyish has committed to making planet and people-friendly women’s denim and sharing the process along the way. The brand aims to have its entire supply chain mapped and communicated by the end of 2020.

Fibre2Fashion News Desk (RKS)

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June 2021

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