;
Home / Knowledge / News / Apparel/Garments / C&A unveils Cradle to Cradle Certified jeans

C&A unveils Cradle to Cradle Certified jeans

18
Aug '18
Courtesy: C&A
Courtesy: C&A
C&A has become the first retailer to unveil jeans that are completely Cradle to Cradle Certified at the Gold level. Designed in partnership with Fashion for Good, a global platform that aims to make all fashion good, the jeans have been made with completely sustainable materials and produced in compliance with the high Cradle to Cradle Certified Gold level.

C&A deliberately chose jeans – a very complex garment and iconic product. Since jeans are made of different components - and numerous production processes are required - suppliers and factories were selected thoroughly and materials were tested and certified. Some elements, such as the lining material or sewing thread, had to be completely redeveloped.

"Designing the most sustainable jeans was a challenge where teams worked diligently for more than a year,” said Jeffrey Hogue, C&A's global chief sustainability officer. “It required a close partnership between C&A and Fashion for Good with various suppliers, the Cradle to Cradle assessors MBDC and Eco Intelligent Growth (EIG) led by William McDonough, and the Cradle to Cradle Products Innovation Institute. All material properties had to be carefully assessed and tested in line with the rigorous Cradle to Cradle Certified product standards.”

To promote the production of sustainable clothing, the world’s first ‘Guide on Developing Cradle to Cradle Certified Denim’, with lessons learned by C&A, will be published along with the jeans’ product launch on Fashion for Good’s website. This open source guide will make information on how to develop circular jeans freely available and help other organisations comply with the Cradle to Cradle Certified Product Programme requirements.

"We are extremely pleased with the result,” said Hogue. “All of the components have been successfully optimised to make sure that only good materials are used. During the process, only renewable energy and high social standards were applied, leading to a product that is designed for its next life."

“The collaborative, forward-thinking approach taken by C&A in being the first retailer to create jeans that meet Cradle to Cradle Certified at the Gold level, one of the highest levels of Cradle to Cradle certification, represents another significant milestone in the shift towards truly sustainable fashion,” said Lewis Perkins, president of the Cradle to Cradle Products Innovation Institute. “C&A’s decision to provide open access to the source guide for this product is an equally significant contribution to the future of sustainable fashion and the growth of the circular economy.”

C&A’s Cradle to Cradle Certified collection is marketed under the #WearTheChange campaign, launched in the spring of 2018. The goal of the campaign is to bundle products with various attributes that make them more sustainable compared to conventionally produced garments, such as Bio Cotton and Cradle to Cradle Certified, making it more visible for the customer. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Government notifies 207 HSN Codes as technical textiles

Textiles | On 19th Jan 2019

Government notifies 207 HSN Codes as technical textiles

The government of India has notified 207 HSN Codes as technical...

Two US senators introduce Cambodian Trade Act of 2019 bill

Apparel/Garments | On 19th Jan 2019

Two US senators introduce Cambodian Trade Act of 2019 bill

Two US senators recently introduced the Cambodian Trade Act of 2019...

Rwanda to open silk factory in Kigali in Feb

Textiles | On 19th Jan 2019

Rwanda to open silk factory in Kigali in Feb

Rwanda will open a new silk factory in February at the Kigali Special ...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Hannah Lane, Redress

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Marcello Galvanin,

Marcello Galvanin

Galvanin has more than 50 years of experience in the production of textile ...

Sarah Perkins,

Sarah Perkins

Fairfax, Virginia-based Specialty Graphic Imaging Association (SGIA) is a...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search