Home / Knowledge / News / Apparel/Garments / Champion Athleticwear opens second retail store in US

Champion Athleticwear opens second retail store in US

23
Aug '18
Champion Athleticwear opens second retail store in US
Champion Athleticwear is continuing to expand its retail footprint with a second US retail specialty store opening in New York City, US. Since 1919, Champion Athleticwear, a brand of Hanesbrands, has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms, and accessories.

At the store’s grand opening on August 25, 2018, the first 500 customers to shop will receive a limited-edition canvas tote bag with exclusive art designed by Andre Trenier, a local Bronx artist. The 4,900 square feet store will feature onsite customisation, which now includes embroidery and patches, allowing shoppers to design one-of-a-kind Champion garments made on-demand and tailored to their specific preferences, according to a company press release.

In addition to customisation, there will be specialised product assortments available only in the SoHo store, including the ongoing collaboration with designer Todd Snyder and both the European and Japanese collections. Regional collections, inspired by the New York City area in which the store resides, and exclusive styles, colours, and partnerships with local artists such as Andre Trenier will be available.

With Champion’s step back into footwear this year, a dedicated wall of sneakers will feature items from its new fall 2018 product-line. Ranging in materials from suede, leather and knit, the retro-inspired joggers are perfect for consumers looking to shop classic footwear pieces.

In conjunction with the launch, the store will celebrate the 80th anniversary of the brand’s iconic Reverse Weave sweatshirts and hoodie. Five vintage Reverse Weave items, the brand’s signature franchise, will be displayed throughout the store. To continue the celebrations, a limited-edition anniversary style will be available exclusively at the store in fall 2018. The retail space will display archived pieces of historical significance for the very first time in a permanent vault, allowing Champion fans to better experience the brand’s rich history while in store. Archived pieces include a football jersey, Dream Team jersey, collegiate jacket, an early sweater, and a t-shirt.

Through a combination of new and vintage imagery, product displays and merchandising, the store’s design provides a perfect backdrop to bring its heritage to life. Key materials used throughout the store provide a sports-inspired arena for customers to utilise, including actual bleachers for a functional seating option and recycled basketball courts reimagined as display fixtures. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

New EU rules for a fairer online economy apply from Jul 12

E-commerce | On 11th Jul 2020

New EU rules for a fairer online economy apply from Jul 12

The European Commission recently published a set of resources to help ...

Pic: Inditex

Retail | On 11th Jul 2020

Inditex to invest €2.7 billion for 2020-2022 plan

Inditex, a Spanish fashion retailer, has announced that to accelerate ...

Pic: Shutterstock

E-commerce | On 11th Jul 2020

ING Bank launches fashion marketplace in Romania

ING Bank, the fourth-largest bank by assets in Romania, launched its...

Interviews View All

Smita Murarka, Amanté

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Kuldeep Pareek,

Kuldeep Pareek

Italian company Schoch Reeds has been producing high-quality weaving reeds ...

Anupam Chakrabarty,

Anupam Chakrabarty

Headquartered in Finland, Helsinki, Lindström Group is a textile rental...

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search