Home / Knowledge / News / Apparel/Garments / Champion Athleticwear opens second retail store in US

Champion Athleticwear opens second retail store in US

23
Aug '18
Champion Athleticwear opens second retail store in US
Champion Athleticwear is continuing to expand its retail footprint with a second US retail specialty store opening in New York City, US. Since 1919, Champion Athleticwear, a brand of Hanesbrands, has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms, and accessories.

At the store’s grand opening on August 25, 2018, the first 500 customers to shop will receive a limited-edition canvas tote bag with exclusive art designed by Andre Trenier, a local Bronx artist. The 4,900 square feet store will feature onsite customisation, which now includes embroidery and patches, allowing shoppers to design one-of-a-kind Champion garments made on-demand and tailored to their specific preferences, according to a company press release.

In addition to customisation, there will be specialised product assortments available only in the SoHo store, including the ongoing collaboration with designer Todd Snyder and both the European and Japanese collections. Regional collections, inspired by the New York City area in which the store resides, and exclusive styles, colours, and partnerships with local artists such as Andre Trenier will be available.

With Champion’s step back into footwear this year, a dedicated wall of sneakers will feature items from its new fall 2018 product-line. Ranging in materials from suede, leather and knit, the retro-inspired joggers are perfect for consumers looking to shop classic footwear pieces.

In conjunction with the launch, the store will celebrate the 80th anniversary of the brand’s iconic Reverse Weave sweatshirts and hoodie. Five vintage Reverse Weave items, the brand’s signature franchise, will be displayed throughout the store. To continue the celebrations, a limited-edition anniversary style will be available exclusively at the store in fall 2018. The retail space will display archived pieces of historical significance for the very first time in a permanent vault, allowing Champion fans to better experience the brand’s rich history while in store. Archived pieces include a football jersey, Dream Team jersey, collegiate jacket, an early sweater, and a t-shirt.

Through a combination of new and vintage imagery, product displays and merchandising, the store’s design provides a perfect backdrop to bring its heritage to life. Key materials used throughout the store provide a sports-inspired arena for customers to utilise, including actual bleachers for a functional seating option and recycled basketball courts reimagined as display fixtures. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Sales tax reduced for Pak textile, leather sectors

Textiles | On 20th Nov 2018

Sales tax reduced for Pak textile, leather sectors

Pakistan’s Federal Board of Revenue (FBR) recently issued procedure...

US may include RMG in revised duty free Nepali items list

Apparel/Garments | On 20th Nov 2018

US may include RMG in revised duty free Nepali items list

The United States is interested to revise the list of Nepali products ...

Courtesy: Microsoft

Information Technology | On 20th Nov 2018

Gap partners with Microsoft for digital transformation

Gap has established a strategic partnership with Microsoft to drive...

Interviews View All

Krishnanand Tripathi, Textrade International Ltd

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Sunil Kumar Sharma, Loknayak JPNSSSG Ltd

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Rahuul Jashnani, Jashn

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Fan Liyuan,

Fan Liyuan

Chinese company Jiangsu Yingyang Nonwoven Machinery, established in 1993,...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Vikram Saria,

Vikram Saria

Shanghai-based Aura Designs Ltd is a leading manufacturer of textile and...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search