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Cherokee appoints Carol Baiocchi & Susan Engel to its BoD
Feb '17
Cherokee Global Brands, a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands, has announced the appointment of Carol Baiocchi and Susan Engel as independent directors on its board of directors, effective February 21, 2017. Baiocchi will join the compensation committee and Engel will join the audit committee.

The Company also announced that long-term board member Timothy Ewing has stepped down as a director, effective February 20, 2017.

Baiocchi currently serves as a director of Two Ten Footwear Foundation, a charitable foundation that offers assistance to the footwear industry community. Baiocchi is also co-founder of the Women in Footwear Industry (WIFI) Community Initiative and currently serves as co-director. From 2009 to 2016, she served as senior vice president, footwear for Kohl’s Corporation. During her tenure, she led merchandising and creation for licensed brands, increasing the retailer’s penetration in fashion footwear and expanding the athletic footprint. She holds a Bachelor of Arts degree from Loyola University.

Engel currently serves as an independent director at Wells Fargo & Company. She possesses extensive corporate board experience, having previously served as a director for nine public and private companies. Engel formerly served as chief executive officer of Portero Luxury, a New York based e-commerce company, from 2009 to 2013, where she led a restructuring initiative and oversaw the successful sale of the company. She holds a Masters of Business Administration from Harvard Business School, and a Bachelor of Science from Cornell University.

Cherokee Global Brands’ chairman, Jess Ravich said, “As we accelerate the global expansion of our high-equity lifestyle brand portfolio, Baiocchi’s track record of successfully growing consumer products and retail businesses and Engel’s private label and brand development experience will prove invaluable.”

Baiocchi said, “I am honoured to join the Cherokee Global Brands’ board of directors, and ready to put my expertise to work, particularly given the recent acquisition of the Hi-Tec and Magnum brands.”

Engel said, “I am delighted to have the privilege of serving on Cherokee Global Brands’ Board. The company has already expanded to more than 100 countries and 9,000 locations, in addition to its many e-commerce partnerships.” (GK)

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