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Chico's FAS unveils new structural changes & appointments

Jul '19
Pic: Chico Fas
Pic: Chico Fas
Chico’s FAS has announced a new organisational structure and leadership appointments aligned to drive a simpler, nimbler organisation focused on the company’s priorities of accelerating sustainable sales growth. The company is an omni-channel specialty retailer of women’s private branded, sophisticated, casual-to-dressy clothing, and accessories.

Bonnie Brooks has been appointed as the chief executive officer and president of Chico’s FAS and will remain a member of the Chico’s FAS Board. Responsibility for the company’s apparel brands has been consolidated under one leader. Molly Langenstein, a 30-year retail industry veteran, with a proven track record of building multiple vertical successful brands, has been appointed president, apparel group, effective August 1, 2019 and will oversee all business activities for the Chico’s and White House Black Market brands.

The company’s intimate brands, Soma and TellTale, will continue to be led by Mary van Praag, president, Intimates, who joined the company in September 2017, according to Chico’s FAS.

Brooks has been a member of the Chico’s FAS Board since 2016. She has more than 30 years of global executive leadership experience in retail and merchandising, including having led three major international department store turnarounds at Hudson’s Bay, the Lane Crawford Joyce Group in Asia, and Holt Renfrew & Company. Brooks serves on the Board of Directors of Rogers Communications, a Canadian diversified communications and media company, and she is a trustee of RioCan Real Estate Investment Trust, a North American real estate owner and developer. She is a member of the Order of Canada, the highest honour for Canadian citizens. She holds a Master of Business Administration degree from the Richard Ivey School of Business, Western University, and holds three honorary doctorate degrees.

From 2017 to 2019, Langenstein served as general business manager, ready-to-wear at Macy’s. In that role, she led a multi-billion dollar business and was responsible for all buying, planning and product development for stores and digital, and leading Macy’s sourcing organisation. Langenstein received her Bachelor of Science degree in fashion merchandising from Kent State University.

Praag is president, intimates group of Chico’s FAS, which includes the Soma and TellTale brands. She joined the company in September 2017, bringing over 30 years of global, omni-channel leadership experience. She has a proven track record of developing brands and executing growth strategies. She is recognised as a passionate leader that has enabled the Soma organisation to achieve excellence by inspiring capabilities for long-term success. She received a Bachelor of Science in Business, with a marketing major from Miami University, and completed the general management programme at Harvard Business School. (GK)

Fibre2Fashion News Desk – India

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