Chico's brand apparel and accessories will soon be sold on Amazon.com. This was announced by Chico's FAS, a leading omni-channel specialty retailer of women's private branded, sophisticated, casual-to-dressy clothing, intimates and complementary accessories. This will allow customers to buy Chico's brand merchandise whenever, wherever and however they want.
"We are thrilled to be collaborating with Amazon on this new initiative," said Shelley Broader, CEO and president of Chico's FAS. "Chico's FAS will be one of the few vertically-integrated specialty retailers with prime eligibility on Amazon.com which is a testament to the strength of our iconic brands and their growth potential."
Beginning in mid-May, shoppers will be able to find a select assortment of Chico's brand merchandise on Amazon.com, including the brand's core collections – Travelers, Zenergy athleisure, no-iron shirts, So Slimming pants and Chico's bold, iconic jewelry. As the new business channel gains traction, additional Chico's merchandise will likely be made available, with the potential of adding White House Black Market and Soma product, the other Chico's FAS brands, in the future.
All Chico's items purchased on Amazon.com will be eligible for Amazon Prime, free shipping, free returns and other benefits. Chico's FAS will maintain control of marketing, pricing and promotions for its products on Amazon. (SV)
Fibre2Fashion News Desk – India