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CLASS discloses five influencing brands with unique outfit

Nov '19
Creativity Lifestyle and Sustainable Synergy (CLASS) has disclosed five key and influencing brands with unique outfits already available in the market, that demonstrate how smart materials are able to deliver eco hi-tech valuable innovations. CLASS is the global resource for smart material innovation, education, marketing and communication.

Among the first adopters of Eco Kosmos shines Gilberto Calzolari, a luxury prêt-à-porter brand Made in Italy with a responsible soul, whose style is represented by the demi-couture dress: fresh, glamorous and romantic. Precious fabrics, complemented by the highest quality in production techniques and tailoring craftsmanship, bear the hallmarks of a brand with a strong identity that is in tune with the needs of contemporary living and reclaims the values of environmental sustainability as well as elegance and excellence typical of luxury Made in Italy.

Supported by the CNMI Fashion Trust due to its environmental committment and unique design, the brand chose two materials of the Eco Kosmos cross-collection for the SS2020 presented during MFW: the Eco Aurora 50 per cent Amni Soul Eco – 50 per cent standard 100 by Oeko-tex certified cotton canvas and the Eco Sonica Newlife stretch satin.

The second brand Closed, is a German brand founded in1978 that focuses on great designs, small details and pure quality to create understated and advanced denim looks totally handmade in Italy. Closed selected the new amazing Candiani ReLast line, the range of market fresh responsible denim products whose objective is to introduce a 100 per cent transformed innovative solution. The partnership between Roica and Candiani generated a very special Roica yarn realised only for Candiani, a premium stretch yarn that is boasting a Global Recycled Standard (GRS) version 4 certification due to its high percentage of recycled content and appropriated process of transformation.

Within the premium brand adoptions of Bemberg shines Martin Greenfield, one of the world's most renowned tailor company. The company, founded in 1977 by Martin Greenfield, realises hand tailored men’s clothing to meet the requirements of innovative designers, specialty retailers, costume designers, stylists and individuals. For finest made-to-order as well as made-to-measure suits, 100 per cent built by hand in their Brooklyn Factory, they choose Bemberg yarn dyed lining produced in Italy and Japan for its soft versatility, unique precious touch and exquisite comfort.

The fifth brand My Suit, was founded in 2008 in NYC. Their philosophy has been simple: provide their clients with a better way to buy a suit. Their made-to-measure suits and tuxedos offer a better fit than traditional off-the-rack alternatives by accommodating as many different body types as possible and can be made in a variety of fabric and style options to suit individual needs. My Suit utilises a vertical business model: fabric mill, suit manufacturing, and retail locations, to provide a quick delivery time at an attractive price point. My Suit has been using Bemberg lining to add style and comfort to their suit jackets for over a decade. With a wide range of colours and designs, Bemberg lining complements their extensive fabric selection and helps to create visually stunning suits that feel great and provides a personalized option to their clients.

The fifth brand, Un-sanctioned, is an innovation-driven performance running apparel brand newly launched in September 2019. In partnership with Miti-Spa, Un-sanctioned has developed and launched with two initial sustainable performance running fabrics called BottleKnit – a 100 per cent recycled polyester made from plastic bottles and WasteKnit – a 100 per cent upcycled polyamide made from industrial waste blended with Roica EF yarn for uncompromising smart stretch performance.

Fibre2Fashion News Desk (PC)

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December 2019

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