Columbia Sportswear announces resignation of Prana CEO

09 Aug '17
2 min read

Columbia Sportswear Company, a leading global innovator in the active outdoor and lifestyle apparel, footwear, accessories, and equipment industries, has announced that Scott Kerslake, CEO of the company’s Prana brand, intends to resign his position, effective August 18, 2017, in order to assume another leadership position in an adjacent industry.

Kerslake joined Prana as CEO in 2009 and engineered a strategy that enabled the brand to grow sales to $100 million in 2014, when Columbia Sportswear Company acquired the brand. Since then, Prana brand sales have grown nearly 50 per cent, driven by a team and a culture that turned a promising activewear brand into a leader in lifestyle apparel and accessories centred on a commitment to sustainability, community, and doing right.

Tim Boyle, Columbia Sportswear Company’s chief executive officer said, “Scott has led Prana through a tremendous period of growth and created a solid brand platform and a strong team with tremendous potential. In addition, he has been an active member and positive influence within Columbia’s corporate leadership team. All of us at Columbia have benefited from the opportunity to work alongside Scott for the past three years and have great confidence that he will also be successful in his next endeavour.”

CEO Kerslake said, “Leading the Prana brand for the past eight years, becoming a part of Columbia Sportswear Company’s family of brands, and serving as a member of Columbia’s leadership team have all been true highlights of my career. I have great confidence that Prana’s brand promise will continue to resonate with the growing number of conscious consumers around the world, and am proud of Prana’s strong, dedicated team that, every day, personifies and humanises the Prana brand.” (GK)

Fibre2Fashion News Desk – India

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