Columbia Sportswear appoints new CFO & CTO

19 Jun '17
2 min read

Columbia Sportswear Company, a leader in the active outdoor apparel, footwear, accessories, and equipment industries, has announced that the company has appointed Jim Swanson as the company’s new senior vice president and chief financial officer (CFO) and Peter Rauch as the company’s new senior vice president and chief transformation officer (CTO).

Swanson and Rauch will report to EVP and COO Tom Cusick. Both appointments will take effect July 1, 2017.

Swanson brings a wealth of experience with the company to his role, having served in a variety of key finance positions over the past 14 years. Swanson served as Columbia’s senior global financial analyst from April 2003 to December 2004, as finance manager from January 2005 to December 2008 and as director of strategic and financial planning from January 2009 to May 2015 when he was named vice president of finance.

Jim Swanson will fill the position currently held by Tom Cusick, who has been promoted to executive vice president and chief operating officer, effective July 1, 2017.

Rauch will lead the company’s newly-formed transformation office, which is being established as part of the on-going business assessment launched by the company in the first quarter of 2017.

Rauch brings to the role diverse, global experience with the company. Currently serving as the company’s vice president, chief accounting officer since August 2016, Rauch joined the company in January 2008 as retail accounting manager. He was promoted to director of retail accounting in April 2010, senior financial controller - EMEA in June 2011, and chief financial officer of the company’s joint venture in China in July 2013.

Tim Boyle, Columbia’s president and chief executive officer said, “Jim’s deep knowledge of the company’s business and his proven financial management skills will provide great insight and continuity as we move forward with our strategic business initiatives. Similarly, Peter’s global financial and operational experience will enable him to play a key role leading change initiatives to support our commitment to being a brand-led, consumer-first organisation and to successfully execute on our strategic plan.” (GK)

Fibre2Fashion News Desk – India

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