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Crafted Society is writing its own rules for Black Friday

30
Nov '19
Martin Johnston & Lise Bonnet, founders of Crafted Society; Pic: Crafted Society
Martin Johnston & Lise Bonnet, founders of Crafted Society; Pic: Crafted Society
In the period of the upcoming holiday season from November 27 upto and including December 24, Crafted Society will not be offering any discounts. Crafted Society believes that customers do not profit from any form of discount, instead the company will support its chosen charity partner -- Charlie Braveheart, in the form of a larger donation.

“Discounts do not fit with our company vision. Our prices are built in such a way that everyone in our chain receives a fair piece from the retail price. If we did offer discounts then somewhere in our supply chain someone would be short changed. This is why we will not join this circus,” said Lise Bonnet, co-founder of Crafted Society.

Together with her husband Martin Johnston, Bonnet started their Crafted Society vision in 2016 in Amsterdam, The Netherlands. Together, they focused on strengthening and platforming their Italian grandmasters of limited edition leather sneakers, leather bags and small leather goods and cashmere scarves and blankets, so that awareness is provided to the real heroes of luxury, who often lead an anonymous existence.

Through their brand the pair ensure that the hidden masters and their crafts are taken out of the shadows and placed back into the limelight to help inspire the next generations of the value of craftsmanship and excellence.

“Transparency and exquisite craftsmanship are central to everything Crafted Society stands for which is why we will not support the actions of online discounting to clear out overproduction. Our products are handmade with skills passed down from previous generations and are all limited editions which means our customers receive a truly unique piece. Our mission of using luxury for good resonates with our global customer base and non-more-so than around the holiday season. We put people and planet before profit and applaud others who do the same,” said Johnston.

“In the period of the upcoming holiday season – from November 27 upto and including December 24 – we are raising our pledge from 1 per cent to 5 per cent. For a conscious consumer, there is no better way to show your support for a good cause and having real purpose through a purchase.”

“The good cause we have chosen to partner with this Holiday season is Charlie Braveheart. The foundation was started by the international artist and jewellery designer Bibi Van Der Velden and was formed to remove the pain and stress that can accompany a prolonged hospital stay for sick children. Van Der Velden knows acutely from her foundation the necessity of educating the next generation of caregivers on the subject. Partnering with likeminded organisations supports our mission of using luxury for good and gives us extra energy,” Bonnet said.

Fibre2Fashion News Desk (PC)


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